Content Marketing to B2C
Content marketing is the strategic creation, sharing and use of media and published content with an intention of drawing consumers to try out your products or services. Content marketing for B2C refers to creating high quality and informative content to be published on the company’s website and shared on social media channels such as Facebook, LinkedIn, Pinterest or Twitter. Some of the B2C communication channels are listed below.

Adeo Group, Adeo Group

How can Ecommerce increase your sales?
In many ways an e-commerce website is no different than having a bricks and mortar store. The key principles are the same, but unlike a traditional store, now you have a much broader audience. This is where you, through targeted actions, can bring in more customers.

Adeo Group, Adeo Group

How to create powerful ‘About Us’ page?
When the majority of site owners finally get around to adding an ‘About Us’ page to their website, it usually comes across as being more of an afterthought rather than a proactive part of their website intended to purposefully generate leads and customers. This is a tremendous pity as a powerfully created ‘About Us’ page with a compelling narrative and savy marketing can be one of the most effective pages on any website.

Adeo Group, Adeo Group

Are you a Sage user?
Sage integration can help you effectively run your online business, with ease and little effort. From raising invoices when an order is placed to automatically importing sales orders, products and customers from other systems to checking stock levels and inventory to quickly up-dating product prices on your website, Sage integration offers a plethora of benefits for both small and medium businesses online.

Adeo Group, Adeo Group

A Deeper Insight into The Secrets Of Great B2B Content
Creating efficient, original and appealing B2B content that will benefit the reader, keep him engaged and interested until the end and help you diversify your target market can be a lot more difficult than some people might think. Here are some of the best tips to consider when writing outstanding B2B text for content marketing:

Adeo Group, Adeo Group

How Does Social Media Impact Search Engine Optimization?
Every webmaster or business owner knows that SEO, or Search Engine Optimization, plays a vital role for increasing the visibility of a website in the online environment. There are tens of millions of blogs and websites on the Internet, and properly implemented SEO can make a huge difference. There are several very important aspects to consider if you want to make your website stand out from the rest: content marketing, SEO, social media, link building or keyword optimization are only a few of them.

Adeo Group, Adeo Group

Click And Collect Services
Ecommerce is changing and improving at a rapid rate with changing technology and retail capabilities. What customers expect today, retailers must follow through immediately with if they want to beat competition. One of the new trends particularly popular in the UK, is the Click and Collect service that many retailers are offering. Click and Collect gives customers the option to pick up purchases wherever and whenever is convenient for them. This means no waiting around at home for a parcel or rushing to the sorting office before it closes if you have missed a delivery.

Adeo Group, Adeo Group

How to speed up your site?
When it comes to running a website there seem to be a million and one things to think about; content, layout and page design (to name but a few). However, there is one thing on the top of that list that so often gets missed, and it is one of the most important. The speed of your site can impact your search engine rankings and even put potential customers off from purchasing. So, how do you speed up your site, to ensure you’re providing visitors with the best experience?

Adeo Group, Adeo Group

Responsive Web Design
Web design is a tricky business. It’s never been a case of ‘one size fits all’ and that is one of the reasons it’s such a fascinating industry. For a long time, ensuring that a site displayed correctly across the most popular browsers was the biggest head-scratcher for coders. But recently things have changed. With the ever-increasing popularity of mobile web surfing, designers are presented with a myriad of viewing platforms to take into consideration.

Plug and Play Southampton, Plug and Play Southampton

Your Social Media Calendar: November 2015
Do you run social media accounts for your business but sometimes run out of ideas for what to post? If you run a small business then it is unlikely you will have the resources to employ a digital team to run your social media channels. Instead, it is more likely you will have to run these channels yourself.

Adeo Group, Adeo Group

Why should business owners blog?
There are so many reasons to blog that to list them all would be impossible. It's a question we get asked a good deal by clients, and the answer we give them is rarely the same. So, below are our top 9 (top 10's are so passé!) reasons for a business to blog:

Ean Faragher, ExtraMile Communications

How to improve your landing pages for your PPC campaigns?
If your business relies on online sales, then you know that improving PPC conversion rates is vital. You might think you’ve already done everything right. Negative keywords have gone, you’ve a great heading and your button colours are right, but you’re still not getting enough leads and sales.

Adeo Group, Adeo Group

Content Marketing Through An Outstanding About Us Page
Businesses often grapple with the problem of writing the About Us page, wondering how to strike the balance between blatant self-promotion and necessary information. Here are some suggestions to help you create the perfect About Us page, and develop an effective content marketing and SEO strategy.

Adeo Group, Adeo Group

How to ensure your online business leadership?
The rise of new technologies in mobile as a force in business is indisputable. Consumer shopping habits are rapidly changing with the introduction of the smartphone and tablet. Reports are showing With the expansion of the mobile market has come the demand for cross-portability and responsive web design.

Adeo Group, Adeo Group

Content is King but DISTRIBUTION is Queen
If you are looking to implement a digital marketing strategy to engage customers online then you are probably aware of the importance of great, unique, quality content. However whilst 'content is king' does it really make a difference if the content can't be found?

Adeo Group, Adeo Group

Is Your Business Embracing the Mobile Revolution?
The first Internet revolution in commerce came with the arrival of the web, whereonline shopping grew from humble beginnings to a multi-billion dollar worldwide industry with web giants such as Amazon turning the way we shop upside down. Nowadays it is a rarity if a business doesn’t have an presence online, and for many the online arena is a vital source of generating sales.

Adeo Group, Adeo Group

Is user experience design just a state of mind?
There is much talk about web design being dead. Our ux web design agency poses the question, is user experience just a state of mind, or is it more?

Owain Powell, Tangent

Which mobile-friendly web design strategy is right for you?
If you are about to start the process of creating a new mobile-friendly website, you might have heard the terms: ‘Responsive Web Design’, ‘Dynamic Serving’ and ‘Separate URLS’ bandied about: But what exactly is the difference between each of these methods and more importantly, which one is right for you? Let’s take a look at each of the three different strategies and find out what makes them tick…

Graham Lyons, Cozy Digital

Three reasons why physical retailers need an online presence
If you own and manage a physical retail store - but don’t have a website or online store yet, you could be losing out: Big time! Whilst nothing can entirely replace the experience of browsing and shopping in a beautiful physical store, when it comes down to brass tacks, there are many limitations of running a brick and mortar business which could be holding you back from achieving your full potential.

Graham Lyons, Cozy Digital

Five Top tips to increase your sales
Did you know that the average internet user spends 88% more time on a website with video than without? This was amongst many other video statistics that have been recently released by Forbes.

Amy Dixon, Hydra Creative Ltd