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Latest Articles
How to Decide What to Post on Your Blog
Blogging is an important tool that you can add to your digital marketing strategy. Google’s Freshness Update meant that websites which provide fresh, unique content and are updated regularly will be positively returned by their resulting rank. Not only does blogging aid your SEO efforts but it also helps you to stay up to date with your competition and the latest industry trends.
Pay Per Click (PPC) Advertising
Pay Per Click (PPC) Marketing is a digital marketing technique whereby an ad you have created features on search engine results pages (SERPs) and you pay a fee each time your ad is clicked on. The most used PPC method is Google AdWords however there are versions available for other search engines including Bing and Yahoo.
Why Should You Invest Time Into Creating Infographics
Content comes in all varieties from text (blogs) to video (YouTube). Infographics, a creative representation of your data or topic point, have seen an increase in popularity in the past couple of years. They are an effective content marketing tool that can have a positive effect on your click-through rate (CTR).
How to Build Your Business's Video Marketing Strategy
When you think video you probably think YouTube. And you wouldn’t be wrong in making that connection. Not only is there over 6 billion hours of video watched every month on YouTube but the social network has also become the second largest search engine on the web.
How To Grow Your Brand On Instagram
With 300 million users Instagram has outgrew Twitter this year. However what was more surprising - and perhaps more important – was the amount of engagement the social media platform generated; 58x more engagement than Facebook and 120x more engagement that Twitter. Instagram can be a powerful tool to help support your digital marketing strategy. This article explain tips you can follow to use it effectively.
Virtual Branding Means Real Business
As more and more of our trusted brands become wholly virtual enterprises, the importance of graphic design is quickly becoming apparent. Brands like Amazon and Ebay, without a real world store or shop to provide a real-world presence, rely solely on their online branding, with logos and advertising campaigns becoming their modern store front.
Why Responsive Web Design
Mobile usage is growing at a fast rate and now more than ever, it is important for every business to adjust its website for mobile commerce. Read an article and find out why.
Translating for web and email
Oh how we have all laughed at the mangled English translations on menus in overseas restaurants: 'Tomato sandwiches without tomato', 'Rugged potatoes' and 'Roasted duck let loose' are among my personal favourites.
However, imagine the boot being on the other foot. Would you really want to send out a message to your clients in Spain having translated using a combination of GCSE Spanish and guesswork?
Which greeting should I use in marketing emails?
One of the great things about email marketing is that it allows you to deliver the right message to the right client. And one of the major problems with email marketing is that you can send entirely inappropriate messages to all sorts of clients. How should you achieve the former and avoid the latter? The simple answer is with care!
How To Write Effective Content For Your Website
Content is still King but do you know how to write effective content?
What does your website say about your business
What does your website say about your business and how to understand getting your website to convert customers.
why you should start blogging about your business
Why every business should be using the power of the blog to help promote their business.
Google Search Change Could Cause 'Mobilegeddon'
A look at how Google's latest change could make all the difference to your website.
Don’t let your business be hit by Google’s latest update
Is your website mobile friendly?
Don’t miss Google’s deadline and stay ahead of the competition.
Measuring the PR metrics that matter to your business
With so many analytical tools available to businesses today, it can become incredibly easy to get bogged down by the minutiae of each and every PR campaign: So much so, that knowing how to sort useful information from a vast sea of worthless data has become an incredibly useful skill for savvy marketing strategists to learn.
Good Website Photography - A Must Have
One of the main things that will make or break your new website is the quality of the photographs that you use on your site. These days you have just a few seconds to keep people on your website and the old saying that a picture paints a thousand words has never been truer than it is now.
Seo keywords - Should you use the singular or the plural?
When researching your keywords and topics that you are looking to create your online content with, and that you will insert your target keywords and phrases into, clients often ask if they should I use the singular or the plural of the chosen keywords?
Infinite scrolling: A web-design trend that is here to stay?
Each year, round about this time, the global web design community gazes into their crystal balls to predict which hot trends look set to take the year by storm – and to decide which remnants of the past will fade into obscurity.
Today, infinite scrolling is a hot trend which can be seen everywhere on the web, from online stores to the biggest social networks. Despite only recently rising to a position of prominence, this technique is already dividing opinion.
3 smart social media tips you can’t afford to ignore
Just because you already actively use social media as part of your online marketing strategy doesn’t mean that you are necessarily squeezing every last drop of marketing juice out of your assorted accounts.
Let’s take a look at three very important tips that you need to consider as you attempt to harness the full power of social media marketing…
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