3 Tips When Starting A Business Online
Starting a new business can be a daunting. There's just so much you need to consider to increase your chances of success. From the products or services you're offering, to all the other day to day tasks, you have so much to handle. You are confident about what you're selling, but what of the other parts of the business? You still have to deal with things like marketing, promotion and everything else that comes with being your own boss.

Shakeel Quadri, Quad Technology

How to... survive the digital age
This month’s tutorial is slightly different. The times are changing fast, and to keep up we need to adapt to our new digital world just as fast. Everything is moving online; newspapers, magazines, even TV shows; so how do we survive in this new digital age? From my experience I’m going to share with you some tips that have kept me on the right side of the digital age and sanity.

Amy Dixon, Hydra Creative Ltd

Don't Make a Hash of the #Hashtag
Hashtags were primarily used on Twitter, but the rapid surge in widespread use over the past few years have caused other social media giants, such as Facebook, and the internet community as a whole to accept them more, leading them to become arguably one…

Pixel Patch, Pixel Patch - Creative Web Design Agency

Google to change mobile-friendly algorithm
n a post on the Official Webmaster Central Blog, Google announced that they will be increasing the number of factors they take into account when evaluating if a website is mobile friendly.

David Plant, Moirae Creative Agency

The Importance of a Website
One of the most unexpected things you will find when looking at small businesses is how the large majority of them are quite simply without. During these advanced times of technology, and with extremely rapid growth in the internet sector especially, it is…

Pixel Patch, Pixel Patch - Creative Web Design Agency

Data Visualization D3.js: The Internet’s Best kept Secret
Data Driven Documents or the D3.js v2.0 is a JavaScript library with great potential to aid dynamic and interactive data visualizations in web browsers. It makes use of the widely implemented CSS, SVG and HTML5 standards to manipulate the documents in a web browser using JS. But ever since its inception, there has been little to no justifiable lime light for such a revolutionary JavaScript library. However, despite the lack of mainstream lime light, it has prospered. You might have seen a multitude of modern and awwward winning Data visualization sites that sport graphics and reactive data members.

Pyxel, Pyxel

5 SIMPLE WAYS TO IMPROVE SITE USABILITY
Having a website is important for your business however its important that your visitors (potential clients) like your website enough to engage with you. Here are some simple steps to help you.

Susan Woodford, urteam

Reasons Why People Leave Your Website
Being able to leave a good first impression straight away on people that visit your site is absolutely vital in influencing them to not quickly leave and go elsewhere, such as to a competitor's website, without even giving you a chance.

Pixel Patch, Pixel Patch - Creative Web Design Agency

5 SEO Tips
Many webmasters and business owners are becoming increasingly aware of the important benefits that Search Engine Optimisation offers but, due to the dynamic and ever-changing nature of current SEO practices, most people are still unaware of exactly how and why it is so beneficial and also how they can gain an advantage over the competition.

Pixel Patch, Pixel Patch - Creative Web Design Agency

Logos - Visual Beings
Logos are arguably one of the most important, essential aspects of a successful marketing campaign when it comes to literally any kind of business. Whether you are primarily based offline, online, or a mixture of both; a logo is still an absolute must regardless of what products or services you offer. A

Pixel Patch, Pixel Patch - Creative Web Design Agency

WHICH SOCIAL MEDIA NETWORK IS RIGHT FOR YOU?
In an age where we live half our lives online, it’s no surprise that we’re constantly told to employ social media in order to market our companies effectively. But ‘social media’ can be a frustratingly broad term, and it can be a trial to work out which one is right for your business. Here we take a look at some of the biggest players, and how they can help you conquer your online market.

Richard Latham, SO Marketing

THE BASICS OF SEO
Search Engine Optimisation is a broad and many-layered art – even if you’re technically minded, it can be tricky to get a handle on its many facets. Here are some facts on the absolute basics.

Richard Latham, SO Marketing

TIME TO GO MOBILE – THE IMPORTANCE OF MOBILE OPTIMISATION
We’ll begin by being very blunt – if your website isn’t optimised for mobile, you’re losing out on a lot of money. In 2014, mobile browsing officially overtook desktop browsing for the first time, making it the first and foremost method of searching the web. Social network giant Facebook reported that by the end of 2014, 526 million of its users were accessing their accounts solely from their mobile devices. If the most successful companies out there are catering for it, why shouldn’t you?

Richard Latham, SO Marketing

MAINTAINING COMMUNICATION STANDARDS
Keep ‘Em Talking – Maintaining Communication Standards People don’t buy from companies; people buy from people. We’ve all had irritating cold calls from anonymous corporations, and spam mail filling up our inboxes. Maybe you’ve been unlucky enough to have had your email or computer outright hacked due to an online security flaw.

Richard Latham, SO Marketing

WHY IS THE USER EXPERIENCE IMPORTANT?
Why the User Experience Is Important User experience is a relatively new term that’s being thrown around on the web recently. However, there are still a lot of websites that don’t give it nearly the attention it deserves. Here we help you to understand what the user experience is, and why it’s important.

Richard Latham, SO Marketing

GOOGLE’S MOBILE FRIENDLY UPDATE (YES, ANOTHER ONE)
Friends that Just Click That’s right, you read it correctly; Google are making an update to their search algorithm in a renewed bid to make their service more efficient for mobile users, or so they’d like us to believe. Over the decades, the search engine has taken numerous steps to ensure that user experience rests at the centre of their service; their search algorithms now focus on keyword-rich content rather than invisible link structures, their crawlers measure how responsive your site is to mobile browsers, they even let you play Pac Man on Google maps at one point.

Richard Latham, SO Marketing

DIGITAL MARKETING; GETTING YOURSELF OUT THERE
Putting Yourself Back on the Market It’s an unfortunate fact of the industry that you might have the most mind-bogglingly awesome website on the planet (and we’d know, we’ve created our fair share of mind-bogglingly awesome websites), but unless people can find it, it won’t provide the results you require. Here at SO Marketing, working with various digital marketing specialists across the industry, we work to deliver fully-integrated advertising plans designed to drive the right audience members directly to your shiny new website.

Richard Latham, SO Marketing

Make a bigger impact with a gifographic
A Gifographic is basically a animated version of an infographic, using a image format called a .Gif

Gordon Brown, Gordon

Rebrand Analysis: Channel 5
We take an in-depth look at the new brand for Channel 5 and how the channel's identity has evolved throughout its existence.

David Plant, Moirae Creative Agency

Microsoft Ends Technical Support for Older Versions of IE
On the 12th of January 2016 Microsoft stopped technical support and security updates for all versions of Internet Explorer prior to 11. What does this actually mean and, more importantly, what impact will this have for existing users.

David Plant, Moirae Creative Agency