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Latest Articles
Only ~6% of Ecommerce Visitors Add Items to Their Carts
If your ecommerce business is struggling to convert customers, then don't be disheartened. Research has shown that only around 6% of people add items to their online shopping carts. Seperate studies indicated the average cart abondonment rate is just under 67% and average ecommerce conversion is just 2%.
Brits Spend Nearly 3 Hours a Day Online
A recent study of 73,000 people found that Brits spend almost three hours per day on the web, with most accessing the Internet through mobile devices. The study's results released this week focused on direct internet use, discounting time when users were carrying out other tasks (such as typing a word document) with a web browser still open in the background.
How to Write Effective Product Descriptions
IF you have products or services you are wishing to promote online then you need to know how to effectively connect with potential buyers. To do this you will need to engage their interest through images and descriptions. Boring descriptions = no sales, so knowing how to write to convert is key.
Is Your Website Slow to Load?
If you run a website there are many things you need to consider: content, layout, design. However one of the key areas that you should not overlook (but often do!) is your page load speed. The speed at which your website loads can have an effect on your search engine rankings and can deter customers
So how can you speed up your website to ensure you’re providing visitors with the best experience?
5 Signs You Need a New Website
You won’t be surprised to learn that technology is always moving forward. But have your properly considered how your website has moved forward with these changes?
Alphabet – The New Google Rebrand
Search engine giant Google underwent a huge restructure last week when they released the plans of their new parent company Alphabet.
Respect your subscribers
If you're practising permission based email marketing then congratulations, you've taken the first step in respecting your subscribers. If you're carpet-bombing email addresses collected from a variety of sources (that you may or may not have permission to email) then please contact us, your subscribers (victims!) will love you for it.
The Top 5 Rebrands of 2015
Brands change over time and what might of looked good a few years ago might look a bit dated today. Check-out my favourite rebrands of 2015.
How to Run Your Social Media like an Agency
Seven tips and tricks for improving your social media services for your small business.
Long Tail Keywords
If you know anything about SEO you have probably heard of keywords research and the importance of correctly optimising your website and content to improve your chances of ranking on search engines. But have you heard about Long tail Keywords and their importance in gathering targeted customers who will be more likely to engage with your brand?
Why it's important to be mobile responsive
It's important to be mobile responsive in this technological age. Read a few reasons why!
Subtracting value in marketing
Does it really matter when words and phrases lose their meaning through overuse and overkill? Well, it’s always a pity when style loses out to marketing hype and content writers feel the need to constantly search for superlatives to reinforce the message. But it’s more than a pity when important words or terms are deprived of their power and meaning.
Which is more important a great Web Design or SEO?
What is the point of having a great website if nobody can find it? On the other hand what is the point in being found online when your website doesn’t inspire your customer to contact you?
Web design trends, predictions by Drum’s Creative Director
There’s plenty of opinion out there about what the latest trends in web design are, but few actual predictions of what the future holds. I’ll throw down a few trends that I’m fond of in this post but it’s about as easy to tip predictions as it is to nail a sherry trifle to an angry Hyena. Nevertheless, I'll chance my arm.
The Importance of Typography on the Web
Typography in Web Design is something that can be easily overlooked, however it is such a fundamental part of a design that it can make or break a website....
Helping decision making
A review of a type of heuristic measurement tool that can help your customer make a decision on your site.
Abandoned baskets - how to decrease your incomplete orders
An alarming 77% of baskets are abandoned at checkout. Why? And what can we do to increase the amount of completed orders?
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