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Latest Articles
Focus on the smallest details for a mobile-friendly site
Whilst it’s not exactly breaking news that Google’s search engine algorithm now factors in just how mobile-friendly each website is that its spiders crawl into, many web developers and online marketing specialists are still finding their feet in this bold, responsive modern web, whilst others have already made a relatively painless transition.
Whichever camp you’re in, we’ve compiled a handy guide that covers some oft-overlooked details that, whilst seemingly minor in nature, can make a huge difference to the performance of your site.
3 things you must get right to run a successful e-com store
Whilst the topic of ecommerce website design is pretty vast, there are some core nuggets of essential information which are not always common knowledge, but which might just help you to improve your online sales, make savings and streamline your online performance into a more efficient form.
Let’s take a look at three such tips…
Does Your Website Create A Good First Impression?
First impressions count for a lot and convert to the online experience when website visitors form opinions based on the design and content of a page. But what about external influences such as search engines and social media sites?
The fact is that people could be forming an opinion before they even get to your website!
5 Ways Your Small Business Can Use SEO More Effectively
The great thing about SEO and other forms of online marketing is that it has given small businesses a real chance to compete against big players in the arena. Here's five steps you can follow to improve your small business's SEO strategy.
Is Your Business Embracing the Mobile Revolution?
The first Internet revolution in commerce came with the arrival of the web, where online shopping grew from humble beginnings to a multi-billion dollar worldwide industry with web giants such as Amazon turning the way we shop upside down. Nowadays it is a rarity if a business doesn’t have an presence online, and for many the online arena is a vital source of generating sales.
Does Google care if your website is responsive or not?
Responsive design is now accepted as an essential component of any successful modern website. Unless your site runs flawlessly on all commonly-used internet-enabled devices, such as smartphones, tablets, laptops and desktops, then you will be fighting an uphill battle to gain new customers, keep your existing clients and appease the search engines: In particular Google…
Errors to avoid in your social media marketing campaign
If you are new to the world of Social Media Marketing (SMM) – or even if you’ve been harnessing its power for quite some time – there are a number of mistakes which even seasoned veterans can make that, once rectified, can result in increased conversions, improved exposure and a more favourable brand identity.
Let’s take a look at three easily-avoided errors to steer clear of in your SMM campaign…
The interconnectedness of everything in business e-marketing
Your business's online strategy should focus on your website as the hub of your campaigns, your email marketing and social media as the drivers for visitors to your site, and your blog as the repository of great content that shows you know what you are doing.
Everything You Ever Wanted to Know About Local SEO
In the past the best way to advertise and promote your local business was through word of mouth and local ads. However, in today’s digital fueled world local ads in newspapers and radio can only offer so much, and are comparatively more expensive than the new techniques many businesses use today.
10 Reasons Why You ‘re Not Ranking in Google
If you want to rank on Googles’ 1st page, it is unlikely to happen unless your website is suitably optimised for the search engine, properly formatted and well presented to your website’s visitors. After all it’s all about offering users the best online experience through valuable, quality and compelling content that provides answers to people’s questions.
Think Global Act Local
The Think Global Act Local (Glocal) ideology has been around for many decades and has developed into a focus of how businesses should frame their marketing efforts. The belief is that even if your business operates on a global scale, each individual store should be in tune with the local economy and provide a unique, tailored experience that reflects the local values, sense of humour, humanity and experiences.
How Does PCI DSS Affect Your Ecommerce Website?
Run an Ecommerce website? How much do you know about PCI compliance?
Content Marketing By Numbers
Content Marketing has been the chosen preferred online marketing method for a while now. Is your business STILL missing out? Here's some stats to convince you content marketing is the way forward...
Social Media Rule of Thirds
One of the most common complaints that customers have about brands is that they post too much promotional content. The art having a good social media channel is to strike the balance between engagement and promotion. It is important that you understand the tone and expectations on different channels before delving into posting – and of course – you should have a strategy in place of what goals you want to achieve and how you are going to measure these.
How to Create Engaging Content for your Website
Around 79% of readers scan a web page instead of reading it word for word. This is according to the research performed by Nielsen Norman Group in relation to content marketing. When it comes to a typical web page, a reader has time to read at least 28% of the words on the page. But only 20% is most likely to be covered. Another surprising thing about the art of skimming is that readers focused on the left side of the page. An estimate of 69% of readers did so.
Location, Location, Location
Imagine yourself as a business owner who is about to open a new shop. Where will you open it? Will it be in the middle of a forest with no passing trade or ability for people to find or reach it? Of course not. You will seek out the best location that you can possibly afford.
Branding is not just a product, it's a way of life.
Your brand is what people say about you when you’re not in the room.
Digital grants for Scottish businesses
If you’re currently in the process of building up a fledgling company in Scotland, you may be pleased to hear the news that Business Gateway is now offering up a remarkable grant for qualifying Scottish companies. Designed to cover up to a £5k spend on ‘digital’ costs, this new grant could effectively result in a massive rebate for eligible businesses.
Choosing an SEO agency
The SEO industry is plagued with con artists and unskilled agencies with no proven track record, and the industry has somewhat of a bad name, which hinders decent companies.
10 Tips for Business FaceBook Pages
ISFXmedia pesent their top 10 tips for an optimum Business Facebook page.
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