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Latest Articles
Objective of your Website
The main objective of your web site should not be to save costs, but rather to create value.
Don't DIY Your Website
Too many small businesses and start-ups cut corners by trying to do their own web design.
Getting your site noticed at low cost
A simple guide to search engine optimisation (also known as getting up the ranking in search engines) and attracting clients for no or low cost.
Design linked to growth
Growing companies are using design to drive their businesses forward. The link between success and design has never been clearer, and the performance gap between design-aware businesses and the rest has never been wider.
Design a key factor for company stability
As I have said many times on this blog, the use of design can have a dramatic impact on a business and how well it fairs in its market place. The design council have published research that only enforces that argument:
User centred design increases competitiveness
Company reputations and customer loyalty are built by positive user experiences. In web-based services, in particular, it is very easy for people to 'click' to an alternative website if a service seems difficult to use or doesn't meet their needs.
Beauty and the brief
Beauty is that creative masterpiece that every designer strives for, the thing that makes them smile with artistic glee. But that as a designer is not our job, the job we undertake should - yes - be creative but our objective should always be the client's desired end product, hence the brief.
E-Commerce Regulations
Legal implications – Distance Selling Regulations 2000 and the E-Commerce Regulations 2002
What to Look For In a Web Host
The most important organisation involved in your website is almost unquestionably the web host. These are the people that are responsible for putting your site on the Internet and also keeping it online. Without them, there is no way that anyone else could see your website and thus there would be very little point in working hard to produce reams of content. It is of no use to you if it cannot be seen.
What to Look For In a Web Designer
The visual appearance of your website is an integral factor to its success. If your website is not pleasing to look at, then visitors aren’t going to want to stay on the page for very long and therefore they won’t get the information from the page that you want them to get. For this reason, you must ensure that your design is excellent. If you aren’t particularly good at web design yourself, then it is a good idea to hire a professional to do the job for you.
Core Website Design and Page Issues -Required Pages
The following are standard practice in a normal business website, both for a brochure and e-commerce/e-business website. They are the foundation that the other pages and features, like buying online, are built on.
Yahoo! Search Marketing and Microsoft Adcenter finally merge
Yahoo! and Microsoft have now officially received regulatory clearance for their search transaction. This is a significant milestone and an exciting first step in their combined efforts to help Paid Search users reach even more customers with greater ease and efficiency.
A different approach to SEO
Link Building is often misunderstood and is usually associated with a 'links' page - an agreement you have made to have a link to another website if they in turn link back to you. This ultimately takes people away from your site and actually does NOTHING for improving search engine ranking. Expert link building is totally different and here in-lies the problem with getting people to think outside the box with SEO and utilise other options.
Get your business on Facebook on Free
This articles describes how to add your business as a fan page to facebook so it can be viewed by google without you having to login, plus ways to promote your business fan page and increase traffic for your website
Living through a revolution
I read a piece recently by Clay Shirky, who in a blog post entitled ‘Newspapers and Thinking the Unthinkable,’ reflected on the nature of revolutions. Periods of time when old ‘stuff’ was no longer relevant to us and new ‘stuff’ couldn’t come along fast enough to replace it. That feels like now doesn’t it?
77% Europeans go online daily
Due to the large uptake of social media and online entertainment such as video, IAB Europe research has now shown that the majority of Europeans go online 6 to 7 times a week now. Northern Europeans go online more frequently than Eastern Europeans who tend to go online for longer periods.
100% pure filtered brand messages
One of the greatest challenges we face as marketers is to build and maintain strong brands.
The Power of Ecommerce and How Easy It Is To Start Selling
Before the turn of the century and the beginning of the new millennium, no-one would have been able to tell you what ecommerce was. Now though, ecommerce is big business. More and more companies have decided to utilise the power of the web in order to get their products to their customers in a way that is more convenient for everyone.
Why Web Hosting Uptime Is Important
Picture the scene. You are looking for a website as you want to buy (for example) a book on how to market your business. The first thing you do is put “marketing books” into a search engine of your choice. Slowly, you begin to work your way through the results that the search engine throws up. Most of them are rubbish, but you find one that looks good. You click the link.
Mobile Web - Fad or Trend?
It's an easy call to predict that mobile web usage will continue to grow in 2010 and beyond but the big questions are by how much? And is it worth businesses clicking onto the trend or dismissing it as a fad and hoping that it will fade away like Pogs eventually did.
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