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Latest Articles
Affiliate Marketing
Also known as pay per performance, setting up your own affiliate program in-house or using a 3rd party network can be an excellent way of generating sales with the added bonus you only pay out per lead or per sale.
Anchor Text & Usability
Getting in to good habits naming your anchor text also improves your site’s general usability. Research conducted in to how people read online content shows people don’t, they scan.
Anchor Text & SEO
When you link from one page to another in your own website or you link to someone else’s website using non-descriptive terms such as ‘click here’ or ‘find out more’ as the anchor text you are not providing the search engine’s spiders with information about what that page is about. As a result you miss out on taking advantage of one of the most important SEO ranking factors.
Anchor Text
When determining which keywords your site should be shown for and how high you should be ranked, one of the variables the search engines analyse are the keywords used in the anchor text.
SEO & Meta Keywords
In your HTML file, in between the tags there are two meta tags you can use which were created to help inform search engines about your website:
Geographical Keywords
If you serve a limited geographic location, optimise your website’s SEO for the geographic locations you are targeting.
On-site & Off-siteSEO
On-site deals with all the variables you can control as the site’s webmaster. These are primarily based around your use of keywords:
Off-site deals with the variables on other sites search engines use ranking your site.
Researching Keywords
Choosing the right keywords to focus on can be the difference between being ranked highly for the most popular terms and being buried on page 3 or below.
Why Embracing the Internet is Essential for all Businesses
Does our company really need a web presence? And do we need search engine optimisation too?
iPhone & Flash - will they ever live in harmony?
The continuing feud between Apple and Adobe wages on, but is the lack of flash on the iPhone affecting sales and the way designers think about flash content?
How to choose a good web designer.
There are many website designers locally and nationally. Use our guide to help you choose the right one for you.
How to choose a web design company in Yorkshire
Yorkshire web design companies are scattered around the county. But how do you know what to look for?
SEO - Info For Those Who Don't Know?
What is SEO?
Search Engine Optimisation is an art and science of constructing the website code and copy in such a way that search engines like them and as a result rank your pages highly for relative search terms. If all goes to plan your website could be listed on first page of search engine’s free listings also called as “natural” or “organic” listings.
Our top 10 Web Design Tools
At SJL Web Design we use a number of online tools to make our lives easier, here is a short list of some of the tools we couldn’t live without.
How to Write the Best Website Content
So you’ve created the perfect design for your website. It looks beautiful and you are sure that a page this pretty is going to draw in hundreds of new customers to send your revenue flying through the roof. But there is one problem. Your website currently lacks content. How are people going to find out about all of your amazing products? You are going to have to write something and it has to be good.
Email Marketing Strategy
Introduction
In recent years Email Marketing has seen huge growth in the UK and worldwide.
In this document we’ll look at the key areas of an Email Marketing Strategy and provide you with some guidance on how to produce your own in-house strategy.
Do You Really Need A Content Management System?
Many webmasters actually don’t know anything about the code a website runs off. A lot of the people who do the day to day running of a web page have absolutely no idea how HTML or PHP work and would be completely flummoxed if presented with the code that controls all of their flashy JavaScript effects. How do they run the site then? Well they simply use something use something called a CMS.
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