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Latest Articles
Promoting your online presence
When creating an online presence the look and design of your website is often the first impression a customer will get of your company, so with that in mind having a professional and easily accessible website is the foundation of any great online presence. This includes ensuring that your website and email marketing are compatible with all the latest mobile devices and tablets.
Due Diligence & Research for your Website Strategy
It takes approximately 10-50 times the cost for fixing a sub-par system that's been implemented, than to get it right in the initial design stages. Therefore, initial research and due diligence is more important than anything else.
This article sheds light on gathering research for your overall website strategy.
Content is key!
So often with website design, supply and preparation of the content for the pages within the website can be what causes delays. Whilst writing the content may appear to be the easy bit, in reality it can prove to be both challenging and time intensive to get right.
Social Media
Different types of social media from social networking, blogging, videos and photos. How to make the most of them.
Search Optimisation Do's and Don'ts
Optimising your website is essential to enable it to be found of Google, here are some rules and tips to follow:
Optimizing images for the web
Whilst webmasters do not have control over their visitor’s internet connection speed (or possible sluggish speed during peak times), optimizing images for the web is an essential step to ensure that web pages load at a reasonable speed for most of their visitors. It will also be a question of trade-off between quality and file size. Let’s compare the advantages and disadvantages of each format...
Website Redesigning vs Website Modernising
Many website owners have thought about having a redesign or at least an update. For most, though, that redesign never comes. As big and important as it is, the job can turn into a hugely daunting task that we put straight on the backburner of our to-do list.
How Your Business Can Benefit from Using Social Media
Business owners often ask whether social media really matters to them and can it help their business. I am in no doubt that if you run a business of any kind and do not engage in social media than you are not exploring all opportunities open to you that would help grow your business and provide more free exposure to your products and services thus enhancing the value of your brand.
Your new website - a walkthrough of the process
Mark Palmer talks about what to expect when you hire a professional web designer to build your site. Will the site just appear by magic? How long will it take? What do I need to provide? Mark answers these questions and more.
Why hire a professional web designer
Mark Palmer looks at the reasons why you should hire a professional web designer to create your online presence.
How to turn a Hit into a Visit
Whatever your website is promoting, selling or informing, you need to give people some interesting facts to keep the viewer engaged and curious enough to read further into your website and convert your 'Hits' in to 'Visitors' or even 'Returning Visitors' when viewing your website statistics.
10 Questions To Ask Before Choosing A Website Design Company
Picking the right website company for your business can be a difficult task - here's a guide of what to look for so you can make the right decision:
Twitter Launching Enhanced Profile Pages
Twitter is launching Enhanced Profile Pages to help companies promote their brands. Originally trialled in December with Super Brands like Coca-Cola and American Express, the enhanced profiles will soon be available to any company that can commit to an annual advertising spend of $25,000 or more.
Keep On-Target
Something that keeps coming up when I work on content issues with clients is who they are trying to reach with their messages
Why Do I need a website?
Why do I need a website? It's a great question. Why do you need a website? There are many reasons why you need a website, below are a few...
Becoming a freelance web/graphic designer
Tips on becoming a freelance web/graphic designer
2012 - The Year of Mobile for Businesses
Mobile is predicted to be the next big thing in 2012. Learn how you can use mobile for your business.
Run Your Business Effectively with Online Business Tools
How you can use website and on-line tools to bring other business benefits other than sales and marketing.
Branding your QR Code
QR codes don't have to look boring. QR codes are the quickest way for brands to make the transition between paper and integrate into customers social media.
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