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Latest Articles
Twelve Reasons To Update Your Business Website
Twelve Reasons You Should Consider Updating Your Business Website
New Site For Award Winning Recruitment Company
To create and build the new website, MTrec chose the highly talented Boxmodel, a Gateshead-based digital creative agency, headed up by David Calvert and Alan Easton. Boxmodel is an established, highly successful agency that is able to provide a full suite of on-line services to a diverse customer base throughout the UK, including large corporates, SMEs, charities and marketing agencies. It is genuinely passionate about all things digital, from designing and creating new websites, mobile sites and apps to developing brand and marketing strategies and advising clients on social media strategies and implementation.
Why invest in quality, professional website design?
We recently had a client come to us after having a website done by "a friend of a friend". Unfortunately they were let down in the 11th hour when they received huge, national press coverage. The opportunity cost of the missed sales by then not having a professional web presence doesn't bear thinking about. So we're discussing why you should invest in quality, professional web design.
Email – Friend or Foe
Email was a great invention, but shouldn’t be allowed to takeover your life.
What would your customers want from a mobile experience?
More and more people are browsing the Internet on their mobile phones and the real trendsetters out there are launching mobile-optimised versions of their services. Our client TT2 Ltd, The Tyne Tunnels have launched an iPhone Web App which is an example of a local company going to great lengths to give their customers a great mobile experience, www.tt2.co.uk/mobile
18 ways to promote your site online & offline
This article is all about helping you promote your website on and offline.
Why use WordPress?
WordPress is currently the most popular Content Management System (CMS) in use on the Internet today and now powers more than 14.7% of the top million websites in the world (according to Alexa) and as of August 2011 manages 22% of all new websites!
Responsive Web Design
It seems everyone is talking about responsive web design these days, and with good reason; as the number of
web-enabled devices continues to grow – each with differing capabilities and features – it’s no longer sensible to build fixed-width websites.
Mobile Web apps or Native apps?
We all know that apps are incredibly popular right now. Mobile web use is becoming the norm and companies are scrambling to get set up with a mobile app to market their brand or sell their products. There are a couple of routes in to the mobile market: web apps and native apps. Let’s consider them both.
Your iPad. What is it For?
I have long been an iPad skeptic. For me it has always been a device without a job and I just couldn’t figure out what I would do with one. I am not alone, a number of people I know share this view but we are in the minority.
Planning a digital marketing strategy
“If you build it, they will come” - Once upon a time when you built a website, this may have been true. However, with over 250 million websites in the world today, simply building a site is not enough.
Taking the plunge into social media
Social media marketing is a huge tool for boosting online exposure and it is increasingly finding its place as a central component of marketing strategies, rather than simply being bolted-on as “something we ought to do”.
Bloomberg interview with Google guru, Amit Singhal
When Amit Singhal gives an interview, people listen. This is because he is an incredibly influential person. But, in all likelihood, he is completely unknown to most people. If, however, you work in web marketing or SEO, his name should be extremely familiar.
Blogging: Still important in 2012?
Remember when blogging was the hot new trend and everyone was sharing their every thought online? Personal and professional blogs were sprouting up everywhere and blogs became one of the first forms of social media. But is blogging now a thing of the past?
Google Panda Continues to Rampage
Google Panda updates have re-written the SEO rulebook. To find out why, read this.
Pay Per Click - How It Can Work For Your Business
Pay Per Click advertising has been a revolution in marketing and is the largest area of growth, for good reason. We want to tell you all about it and how we believe it can really work for your business.
10 things to consider when starting a business
If you are considering starting your own business sometime soon, we have put together ten things you need to consider before taking the plunge.
What makes a good business card?
First impressions can be everything, so the design and quality of your business cards is something you can't afford to do badly.
Is your company stationery breaking the law?
We often get asked what details need to be included on a letterhead. Many clients don’t realise the legal requirement to feature particular information on their corporate literature.
Do I need a mobile website?
We are often asked why we recommend to our clients a mobile website design. Well the latest statistics released by Ofcom in December 2010 show that the number of smartphones being used in the UK now exceeds the number of more traditional mobile phones. With over 57% of UK users owning a smartphone the evidence is clear that these are now a well established device and offer a great marketing opportunity to the forward thinking business.
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