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Articles by category (Articles : 2499)
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Latest Articles
Mobile Optimisation
Should I optimise my website to perform better on mobile devices?
Search Engine Optimisation - What is it?
What is SEO and what results should you expect?
The rise of SoLoMo - Social-Local-Mobile Marketing
SoLoMo - Mean anything to you? If not, here's the lowdown...
Understanding and Choosing Business Web Hosting Services
If you do not have a web presence, you are nowhere today. Individuals as well as businesses are striving to make their presence felt in the web world. Business web hosting not only helps to build a brand image but also works as a means to market their products and/or services. Europe is seeing a rapid growth in businesses despite the unfavourable economic conditions and several web hosting companies have sprung up to provide web hosting facilities to companies that require them.
Price Comparison Software from Zebra Web Design
If you’re reading this release, we’re guessing you already know how valuable a price comparison website is in an age where over a third of consumers prefer to shop online.
How many times should you advertise
This article was written in 1885 by London business man Thomas Smith
120 years later it is still applicable
Seven ways to increase website traffic
This is a subject we’ll return to time and time again as, of course, it’s crucial for any business. Getting people to your business' website is one of the most important challenges you face, making them do what you want once they get there is another matter. Here are seven methods you should think about using to get more traffic to your site (or to start building traffic from scratch in the first place!).
5 ways to make your website work for you
Any small business relying on a good search engine position to succeed will know that getting to the top of the Google tree is a real challenge - for many it’s a preoccupation, for others it seems like a distant ambition. Yet whatever the skills and resources we have to throw at our search strategies, we all get traffic - but very few of us make as much money out of our site visitors as we could.
5 Top Tips for SEO
Anyone can have a well designed website, but if the people you are targeting can't find it, what's the point of investing all that time, effort and money?
Being found on Google (or the other major search engines) is the key to your customers finding you....
10 Secrets for Beating Your Competitors on Google
The top 10 secrets for beating your competitors on Google
Designing and Developing our new website
The problems of designing and developing a new website within a small organisation with many decision makers.
Keywords
Targeting keywords on your website is pretty important, it tells search engines (Google) what your site is all about but targeting keywords alone will not rank your site higher in Google.
Cookie Monsters: how the new cookie law might affect you
If you’ve spotted pop-up windows on your favourite websites about ‘cookies’ over the last couple of weeks and are wondering what it’s all about, you’re not alone. It’s all to do with a change in the law that requires website owners to gain the consent of their customers before storing any information about them.
Which Social Networks to Choose (Social Media pt3)
So you now know what you want to achieve on social networks. All that's left is choosing which networks to focus on. Which audiences are you after? Will you have time to manage them all? Do they integrate with each other?
How to gain more customers and increase your sales.
A short introduction into being a success online with your website and Internet Marketing.
Social Media Etiquette: 20 Do's and Dont's
Whenever I hear the word “etiquette” visions of stuffy old charm schools play in my head. I don’t believe you have to (or even should) be nice to everyone all the time just because you want everyone to like you. It’s okay to dislike people, disagree with people, and share honest opinions as long as you can back them up. I’m also not a big believer in wearing a peachy little persona all the time just because other people tell you that you should.
Social Flow In Google Analytics for ROI IN SME’s
You have set-up Twitter / Facebook / Pinterest things seem to be working great right? But how do you know? ROI for a business is key!
Social Media Metrics (Social Media pt2)
Our first article in the Social Media series illustrated the two major objectives of Social Networking campaigns: Namely Search versus Direct Marketing. This second article highlights some precise metrics that can be monitored to gauge success.
Avoiding the pitfalls of branding
A strong brand combines a solid identity with effective communications.
A bad brand is what marketers and designers would say is one of the most vital pitfalls to avoid!
Most people acknowledge that making a good first impression is vital. For most companies that first impression is made by the visual identity of the company – most often their logo.
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