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Latest Articles
Web Content: Quality – and Quantity – Count
Things are changing all the time in the world of online promotion. For a while now it’s been important to make sure the quality of your content – web copy, blogs, articles and the like – is exceptional. It needs to be informative, valid, up to date and useful for Google to rate it and rank it.
What to ask your Web Designer
How do you choose a website designer? OK you’ll compare quotes. But it’s not all about cost, because there are so many other factors to consider.
If it’s not unique, it’s not a USP
When I start work on a copy writing project, one of my first questions of clients is: what are your unique selling points?
Why Research makes for a very Different Kind of Website
Your website needs to appeal to your audience. It needs to compete. It needs to sell. So steaming in and knocking something up before we’ve got to grips with your audience and competitors is not ideal. And it’s not what we do.
Apostrophe Rules (and other Grammar Faux Pas)
I’m asked regularly about apostrophe use and it certainly seems to be one of the most confusing areas of English grammar. So, here’s a run down of what you should be using the apostrophe for, and what you shouldn’t!
Make Social Media Work for you
Social media has really taken off beyond what anyone could have expected just a few years ago. But to benefit from Twitter, Facebook, LinkedIn, Foursquare and the like in a professional sense, make sure you follow a few basic rules:
What questions web designers need to ask clients?
Just as they say, a job well begun is half done. To properly begin a web designing job is to ask as many questions as possible. It is as subtle as treating a patient, a doctor cannot expect to treat one unless he understands what ails the patient. Getting through the questioning stage successfully will ensure that the outcome will be well appreciated by the client, not to mention the ultimate reward of self satisfaction. So let us get started, here are a few things that will set you off in the right direction.
Why use blue as your website’s colour?
When Sir Elton John was singing “Blue Eyes laughing in the sun, laughing in the rain, Baby's got blue eyes and I am home again”, he must have been singing something quite different to what we, a part of the materialistic melee, would be
5 interesting websites of 2011
What makes a website interesting to one may not necessarily interest the other. Our tastes are so varied that some of us cannot live without our news websites, while some stick to Facebook like a toddler to a candy. To make the comparison more balanced and broad, we have selected 5 different categories and got all our editors to fight and bicker until we decided on the winner of each category. Here is what we achieved.
A review of Dreamweaver 5.5
Every once in a while a product comes along that manages to amaze people with its technical superiority and revolutionary tools, Adobe Dreamweaver 5.5 is one of such products. It is what very few peers have managed to churn out, a seamless combination of power and ease. With out-of-the box support for HTML 5, jQuery Mobile integration and CSS 3, Dreamweaver CS 5.5 is a delight for those of us looking for an integrated platform for web and mobile apps development. Here is a review of the latest release of Adobe Dreamweaver.
Why you need a Business Plan
This article discusses the importance of taking the time to write a business plan.
How YouTube Can Be a Marketing Tool
When was the last time you watched a video on YouTube about a commodity and decided you wanted that immediately? May be it has been a long time and you don’t remember it anymore, but if you are a marketer and want to advertise on YouTube you should not let the above situation happen to you. Keeping yourself relevant should be your top priority, lest you want people to forget you entirely.
10 Ways of Using Facebook to Improve Your Site
If you have not been living under the rock since the last decade then you must have surely heard about the craze of social networking sites. If you are a youngster you know Facebook well enough to swear by it; if you are a parent of such a Facebook crazy youngster you might have sworn and frowned at your child’s love of Facebook until you got too curious about it and jumped into the bandwagon yourself. Facebook has become a way of life that has helped people connect which would have not been possible otherwise
Explaining the basics of SEO naturally leads to up-selling
Content and an explination of SEO functionality helps clients see how many pages their site requires to help achieve their online objectives.
The Panda is looking at your website!
The Panda Algorithm (Google’s latest tweaks to its ranking detail) makes it clearer than ever that if great design is to be seen, it should be furnished with great content.
Duplicate Content Effectiveness.....
Duplicating content has been used in the last 5 years to get sites found for key words in search engines... We discuss if it is effective or not.
Will Google’s Personalised Search Affect SEO
How will Googles personalised search reults affect SEO, is the money your spending on SEO companies going to be affected if people are staying signed into there Google account and seeing results based on personalised data Google is tracking.
Get what YOU want from your Creative Agency!
When briefing a graphic or website design agency to produce your next website or marketing campaign, do you know what information to give them and what to leave to their creativity. Where do you draw the line?
Getting the most from your email marketing campaign
With a plethora of free on-line marketing tools why even bother with an email marketing campaign? Well, according to key research, no other form of marketing consistently produces such a good return on investment. It is estimated that the European email marketing sector will be worth £2.15 billlion by 2012.
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