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Latest Articles
Is Magento Ecommerce for everyone?
There is a growing level of interest and praise being ushered on to the Magento ecommerce platform, and if you are looking for a reliable and reputable ecommerce platform, this is certainly a platform worth examining. Industry experts are in agreement that Magento has the ability to save time, allow you to offer a more engaging service to your client and it can help your firm to save money, due to the open source nature of the platform.
Three ways to achieve a cohesive brand
Think about the most distinctive brands in the world - businesses like McDonalds, Nike and Coca Cola. What makes them memorable is less to do with the burgers, trainers and soft drinks that they sell, and more to do with their recognisable branding.
Wherever you see the golden arches, you know there's a McDonalds nearby; a tick signifies Nike and Coca Cola's red and white logo is unmissable - and these consistent brands indicate quality and reliability to consumers. So how do you achieve a recognisable brand, and why does your business need one?
Why social media is essential for any business
Many small business owners shrug when it comes to social media, it may seem frivolous and a fad to some. However, to many, it has proven a valuable marketing and networking tool. A social network account can keep customers up to date with your latest products, services and offers. It can provide a customer feedback point that doesn't clog up your office phone line, and help keep you in touch with others in your line of work.
Why Wordpress? Here's why!
Wordpress is currently the most popular website platform choice and with good reason. More companies are turning to this fantastic website management system because it looks great, it is easy to use, and it has so many features on offer.
3 Essential Elements of Successful E-Commerce Web Design
There are many benefits to running an eCommerce site, either in tandem with, or instead of, a bricks and mortar business. But when it comes to web design for your eCommerce site there are a lot of things to consider. Here are the three most essential elements of successful eCommerce web design.
How Social Media Helps SEO
Despite the fact that social media isn’t a direct ranking factor on Google, it certainly helps. This is why we’ve decided to outline four of the main ways that social media helps with SEO below.
SSL Encryption for Websites
Using SSL encryption for your website may not only protect your users but also offer you an advantage with search engines too!
3 simple ways to drive more traffic to your website
Have a website? Not getting many visitors to it? Here are three simple tips that you can implement today that will help drive more targeted traffic to your site.
How Online Marketing can help your small business
Digital has completely transformed the way in which marketplaces work. Where a decade ago your shop was the core of your business, now your website is your shop front, with over 80% of people making online shopping part of their everyday life. As a result of this digital transformation, small businesses need to keep up to date with digital marketing trends to stay ahead of the game and to succeed. One easy way of doing this is by implementing an online marketing strategy.
Your website is the window to your business
Nearly everyone uses the Internet every day. Sounds a bit far-fetched? 82% of adults in the UK went on the Internet daily in 2016 (ONS data). In the same year 77% of adults bought goods or services online (ONS data). A vast audience waiting to be reached!
How to make your SEO mobile friendly
When it comes to creating a service website, there’s a couple of things to consider, especially when taking a look at mobile design. Make sure you think SEO first and add emphasis on a mobile optimised design, after all the average smartphone conversion rates are up 64% in comparison with desktop conversion rates.
Ransomware Attacks: Protecting Your Business Online
Did you know that in 2016 , 74% of online businesses were exposed to some form of security breach, including ransomware?
The Power of Hashtags
Hashtags allow businesses to communicate with target audiences in an exciting and fresh manner - Get the most out of your hashtags with our top three tips!
7 Important Updates to Google My Business
With Google being the biggest search engine, company and product worldwide, Espresso Web are always on the lookout to find out which new changes that have been made. Whether it's a small feature added or an entire update, Google are always enforcing new changes to each platform to help keep its status of being the best search engine out there.
So What Does Google's FRED Update Actually Target
There has been a lot of speculation in the SEO world over the past few weeks as to what Google's latest update known as FRED actually targets. As always Google is tight lipped and just say it's to give their customers (the people using their search engine) a better user experience.
WordPress Ends Support for Internet Explorer
Matt Mullenweg has recently announced that WordPress 4.8 will drop support for all versions of Internet Explorer. With IE believed to be a thing of the past, we have looked further into the headline to help you understand the reasons why Internet Explorer has passed its sell-by date.
What does Google Optimised or Google Ready Mean?
Google Optimised or Google Ready is a marketing term thrown around by many web design agencies to promote their web design but like a lot of marketing slogans nowadays it no longer carries any merit.
4 Keys to Marketing a Charity
Many organisations believe Marketing is driving sales, conversions and leads, and that Marketing within a charity isn’t appropriate. In this article, i’d like to showcase a few key areas to help market your charity to help in driving donations and building relationships with your stakeholders.
Why SEO and Blogging go hand in hand
Search engine optimisation is the approach used to get the attention of search engines such a Google and Yahoo. When it comes to blogging, without SEO, people wouldn’t know about your blog and would have no way of finding it.
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