The Rise of Inbound Marketing
Fact: Customers are taking control. In recent years, the power of the buyer has grown. Gone are the days where old-school marketing tactics alone – think cold calling and direct mail – generated a business's top leads.

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You've Got Mail!
4 Steps Plan For Your Newsletter

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Humour in Branding
Non-sense?

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Marketing With Love
Everything is possible

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Digital Marketing
Best Practices

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How To Build Your Brand Effectively
A brand is a group of values.

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SEO
7 Tips

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Social Media In Marketing
The Ins And Outs

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How To Increase Website Conversions With Inbound Marketing
Would you like more clients, but not sure where to invest your hard earned money to get them? Read this blog to find the most cost-effective method of getting new leads and converting them.

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7 Website Homepage Must Haves
Whether you are having a website re-design, or are questioning why you may not be receiving the analytics results you expect from your website, the homepage should be your no.1 priority. If a building has a scary-looking exterior you will not want to enter, same with a website’s homepage. The homepage is the first thing visitors see, it must be inviting and give them a reason to stay and explore.

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E-commerce Websites: How To Minimise Cart Abandonment
On average, 68.63% of carts are abandoned before checkout. This is a scary figure for any e-commerce website as this is where the revenue resides, in the online transactions of new or repeat customers. Due to the figure being over half, it is important that you highlight the problem and implement a plan to resolve the issue as quickly as possible- your business’ future relies on it.

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Stop Your Customer's From Quickly Leaving Your Website
If you are struggling to gain leads or make sales, it may be because you have a high bounce rate. A bounce rate is when someone opens a single page on your website, then exits quickly without doing anything on the page, e.g. clicks, navigates to another page, interacts with the content etc. Keep reading to find out how you can minimise your bounce rate!

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3 Tips to Increase Landing Page Conversions
Effective inbound marketing is all about driving traffic to your site, but it's also about directing the traffic to the optimum pages to give you the best chance of acquiring qualified sales leads. This is where your landing pages come in.

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How to Use YouTube To Increase Sales
How to use YouTube to Increase Sales. Say we have users wondering how to fold bandannas to look like their favourite rap star, we would then make a how-to video aimed at our customers teaching them how to fold a bandanna- this is directly answering their question.

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Why Your Company Should be Blogging
Google has drastically improved its SEO radar. It has taken the emphasis off the old-fashioned tactics of building links while encouraging content creation.

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5 Blogging Tips to Cutting Content in Your Blog Posts
You and your audience have something in common: You want to write less, and they want to read less. Make your dream of blogging less come true by cutting the length of your content in half. Here's how.

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Video SEO Tool to Get your Rank higher and higher!!!
Video SEO content should be part of your content strategy. If it isn’t already, people really like it and it can be easier to rank video content for competitive keywords than ‘normal’ content. We wanted to share some tips from our experience. If you have other tips, drop a line in the comments and share!

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3 Quick Tips to Increase Email Open Rates
When using email marketing, it can be quite nerve-racking the moment you click that send button. There are many ways to increase your email open rates that can take a while to implement (List Generation, for example). Here in this blog post, we focus on a few quick email marketing tips just to give you that extra bump to the email open rate!

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5 Tips on Optimising Images for Your Website and Blog
There is no doubt that the images on your website, in addition to content, can enhance your SEO if done correctly. Just like content, Google can index images and make them available in organic search. Here are 5 tips to keep in mind when optimising images for your website and blog.

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5 Reasons Video is the Ideal Mobile Marketing Tool
Most marketers already realise mobile is an increasingly important marketing channel. Marketers also know that most customers carry a smart phone and many use it as their primary way to access the web. According to eMarketer, 24 million US Smartphone users are already watching online videos on their mobile device at least monthly. Whether your customers are in the office or on the go, video is a great tool for delivering marketing content.

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