Employee Rewards Program
It is now much easier to run and manage employee reward schemes and incentives as most can be done online. As with any promotion or incentive it is important to make sure you are providing rewards that will encourage users to want to achieve/win these rewards, often high street vouchers are given so the widest interest factor can be introduced.

Trevor Clark, Hyperactive Presentations

How do you get visitors to see your offers/promotions?
With the cost of Pay Per Click (PPC) at £1.50 and above it can be very costly getting visitors to your website to see your latest offer. Plus how do you know who these visitors are and if they are digesting the information you want them too and more importantly buying? If you have a product, service or event you need to promote then you are limited in your options for online marketing.

Trevor Clark, Hyperactive Presentations

Twitter - what the hell is it?
A small guide into what Twitter is and how you can use it

Clare Rogers, Medden Website Design

Picking the right keywords/key phrases for your SEO
A classic error when optimising your website is promoting the wrong keywords or key phrases.

Trevor Clark, Hyperactive Presentations

Should I have video on my website?
In a word, yes. If you want visitors to stay on your website and return regularly you need to give them a reason to do so..

Trevor Clark, Hyperactive Presentations

Parallax websites - Fad or Good Design?
You may have come across websites that appear to move in mystical ways. The back image moving slower that the top image etc.. These sites are called 'Parallax' sites and are becoming ever more popular.

Trevor Clark, Hyperactive Presentations

Design or Functionality?
Should a website have good design at the expense of functionality, or vice versa? This depends on the budget available, strictly speaking it should be both. However, if you are on a tight budget, you may have to compromise.

Trevor Clark, Hyperactive Presentations

Search Engine Optimisation (SEO) – A mystery revealed?
You have a great website, all the trimmings, but no one visits. What do you do? A quick google for ‘web promotion’ or ‘SEO’ will bring up thousands of companies and individuals offering their services, ourselves included. But who do you pick and what are you getting for your budget?

Trevor Clark, Hyperactive Presentations

A Quick Guide to Google Analytics
Many of us today have a website of some description. Whether you run your own business, manage an online store or you have your own blog, tracking who is visiting your website and why is vital to succeeding in the online world.

Marcus Green, Toolkit Websites

Using Your Email Signature to Promote Your Business
Your email signature is an excellent free tool for promoting your business and can really help you to build your own brand and project credibility. On the other hand, a poor email signature is a great way to put potential customers off.

Chris Werb, Orcadia Design

How to Promote Your Website
One question we often get asked is "How do I promote my website?" There are many ways of doing so, many of which will cost you nothing other than time.

Chris Werb, Orcadia Design

Social Media – a guide for the shy and retiring
During a Q&A session at a talk on social media for small businesses recently, I was astonished to hear the MD of a digital agency profess to ‘not get’ Twitter. “Why would I be interested in reading that someone has just made a cup of tea”, was the remark, “what’s the point?”. Needless to say, the savvy audience soon led him into a verbal canyon and clubbed him to death with their smartphones. But it’s a refrain I’ve heard before, (though never from someone who probably ought to know better).

Jaz Kilmister, Drum Studios

5 Tips To Find Affordable Business Website Designers
For too long small businesses have been ripped off by web developers. How often have you heard of people being charged thousands of pounds or dollars for a poorly built site? But how can you figure out what's fair and reasonable, after all the web industry isn't exactly keen to tell you what goes on behind the smoke screen... until now.

Iain Faulds, Effortless Sites

Edtech: Digital media in education has come of age.
Much has been made of the potential for Edtech – educational technology in the classroom – to transform the learning environment into one of fun, engagement and incremental achievement; shot through with the kind of higher concept understanding that computer simulation is so readily able to deliver. But although the vision is inspiring, the uptake and results on the ground have until recently lagged behind the hype.

Jaz Kilmister, Drum Studios

Smart Insurance Claim Forms
The accuracy and timing of insurance claims is a hotly debated subject with insurers bemoaning their cost and on occasion their falsehood and fraud. If claims could be more accurately reported and within minutes of them occurring, insurers would be happier and the cost of false and inaccurate claims would fall along with, maybe, annual premiums.

Alastair Murray The Bureau, The Bureau

Mobilse Your Website
Today most of your target audience will use their mobile phone to access the Internet and your Website, so it is important to make their viewing experience, at least of the key contact pages, as friendly as possible.

Alastair Murray - The Bureau, The Bureau

What Kind Of Website Does Your Business Need?
It can be difficult trying to figure what type of website you need for your business. Whether you're trying to be informative or want to include a lot of content, we will breakdown the most common types of websites for you.

Iain Faulds , Effortless Sites

How UK businesses could be losing out on £77bn of revenue
hibu reveals that UK businesses without a mobile website could be losing out on £77bn of revenue. Businesses need to keep a keen eye on trends to stay in the competition. If your business website is not mobile friendly, here are some important points to consider.

Iain Faulds, Effortless Sites

Approaching a Pay-Per-Click Campaign
There are many critical factors which contribute to the success of a pay per click campaign, whether that be on Facebook, Google or any other platform . The two most important of these factors are the research and decision making at the planning stage of the campaign. Many experts will agree that time is more valuable to a PPC campaign than cash. Spending time working on an effective negative keyword list, thorough keyword research and writing high quality ad copy will produce long term benefits.PPC

Daniel Martin, Timo Digital Ltd

How's Your Brand?
The web has given everyone the opportunity to become a personal brand – to share portfolios, to blog, upload CVs and network, network, network. Here are some useful tools for managing how you’re represented on the web.

Marcus Green, Toolkit Websites