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Latest Articles
The values of a brand
Developing a modern and successful brand means there are loads of things to consider. But at the heart of everything the most important thing that will link all of those individual elements together is your brand.
Why Your Website Needs to Be Responsive
As of 2014, it is estimated that 1 in 8 website page views comes from some kind of mobile device.
Think about that in terms of your business.
Responsive design caters to a mobile market, so if your website isn't optimized for it (or if you don't know if it is), you need to read on...
4 Ways to Dominate Using Content Marketing in E-Commerce
Whether you are selling home-made crafts, t-shirts any other consumer product online, you have most likely heard it said that you need to be marketing your product(s) with content. This is because presenting potential buyers with free, high-quality content establishes trust, builds the reputation of your brand, keeps people in the know about what you're selling, and it gives you something great to distribute on your social media accounts.
Top 3 Marketing Mistakes in Social Media
Since the advent of social media, businesses have been scrambling to figure out the best way (or ways) to harness the power of sites like Facebook, Twitter, and – going way back – MySpace to the advantage of their brands. Companies have recognized the value of social media for quite some time now and yet there are still some that haven’t quite figured it out; there are those that simply don’t use it the right way.
Local vs. Traditional SEO for Brick-and-Mortar Companies
Make no mistake: there is a qualitative difference between local and traditional Search Engine Optimization (SEO).
5 Web Design Pitfalls You Want to Avoid
If you are in ecommerce and using your website to promote your brand (and really, why else would it be there?), the site needs to represent you well. Just like you wouldn't allow a brick-and-mortar store to fall into disrepair, your website should always be in the best possible condition. If your store is falling apart, no one would want to shop there. If your website is falling apart, people won't want to shop there either.
Steps For Starting an Online Business
Small- to medium-sized businesses (SMBs) represent a significant segment in the world of e-commerce. The advent of the Internet has made it easier for the average person to establish and grow a successful online enterprise, but the rules about reaching new contacts and gaining new customers is in a constant state of flux.
Current and Noteworthy Trends in Social Media Marketing
E commerce is probably one of the most rapidly-changing business models in the world. We are forced constantly to evolve and re-align and it is an ever-increasing learning curve. But there are currently three trends in Social Media that have been prevalent so far in 2014 that are worth noting and understanding. Here is a brief overview of each.
How Important is SEO?
If you are a small business just setting up your website, you may feel a bit overwhelmed by everything you need to do to make your site visible and ensure good rankings with search engines. With so much information available online, how can you make sure people who are interested in what you have to offer actually find your site?
3 Things to Consider When Hiring a Web Design Company
You've decided your business needs a website or that it needs a new one. This is a big step for your business and you want to be sure that you are making the right decisions out of the gate. Before you start blindly searching the big hosting sites or decide that you can put one together on your own using some cookie-cutter web design template, there are a few things to consider.
3 Simple Tips for Driving Facebook Traffic to Your Website
Before we get into the subject at hand, it's important to clear up one minor detail: you are using Facebook to promote your website, right? Because there are few easier (and less expensive) ways to do it and you won't find a larger audience anywhere.
Web Design for Your Business: Keep it Simple
If there is one thing the most successful websites have to teach about online marketing, it's the basic concept of “less is more.” Years ago, when Google was just a fledgling search engine site it was competing with sites like Excite, Yahoo, Hotbot and Webcrawler. Google quickly outstripped them all and it began with a concept that the others hadn't considered. Google's site was simple, straightforward and no-nonsense.
Social Media Strategy for Your Business
A good social media strategy can be a valuable asset to your business. A strong social media presence is a must for any business that wants to be able to engage its clients and develop a meaningful relationship with them.
4 Current Trends in E-commerce
With so many new online selling platforms so swiftly emerging, it is no wonder that the doors to successful online business ownership are opening up to Internet entrepreneurs ever wider with increasingly appealing options.
The SEO top ten
If you are new to the website optimization arena, the task of creating a site with effective search engine optimization (SEO) can be somewhat daunting. Odds are, even if you think you know everything there is to know about SEO, you will likely end up missing something along the way without the right guidance. The following is a useful checklist of some of the most important elements of a strong, SEO-optimized website.
Marketing a small business online
If you have a website, a Facebook page, Twitter account, Pinterest page and YouTube account for your business, you may think you have all the bases covered. The truth is, you have just begun to explore the possibilities with online marketing. Having a website and social media presence are not enough anymore.
7 online Selling Tips for E-commerce
Customers are the most important element of any successful business. Keeping them satisfied is vital to the success of your e-commerce site. The most successful online businesses understand the wants and needs of their customers, and they make certain that those wants and needs are met every time. Here is a list of seven things that can help you do just that and maintain a successful online business.
New Trends in Web Designing
The adoption or the use of the smartphones is rapidly increasing. The need for the mobile-friendly websites has now become a basic necessity.
How To Set Up A Facebook Business Page Correctly
Info on how to set up your facebook business page correctly.
How To Get To The Top Of Google
Quick overview of how to get to the top of google rankings.
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