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Latest Articles
Marketing to protect your business
Many businesses have been tempted to reduce their marketing spend in a bid to save money, perceiving it to be a low priority and an avoidable expense. However, Perspektiv warns companies not to be too hasty in cutting their marketing budgets as less exposure could limit new business opportunities and could even contribute to the loss of existing business. The key is ensuring that you get the highest return on investment from your marketing spend.
Great Tips when Developing a Website
One way to reduce the number of components in the page is to simplify the page’s design. But is there a way to build pages with richer content while also achieving fast response times? Here are some techniques for reducing the number of HTTP requests, while still supporting rich page designs.
How to approach clients
I have recently started as a freelance web designer and through my previous roles in marketing and sales I knew what I needed to do before I even started to approach clients, and I hope this article will give you a better understanding on a more structured path for approaching new customers.
Spend More Marketing In A Recession
Despite the credit crunch and downturn in the economy, now is not the time for businesses to reduce their marketing budget and particularly their expenditure on search engine optimisation. Some research suggests that 75% of businesses use search engines in order to find their suppliers.
SMEs: Invest In Online Marketing
SMEs in Lancashire should shift more of their marketing spend towards on-line marketing and away from traditional marketing as a way of trying to survive the recession. That’s the opinion of Lancashire search engine optimisation expert Daniel Robinson, of Bolton-based Vizcom Design Limited.
Don't Penny Pinch On Your Website!
That’s the message from Bolton web design company, Vizcom Design Limited.
8 benefits of a content management system
Content Management Systems are becoming more prevalent in website design these days and the costs if implementing them is coming down. Here we discuss the top 8 benefits of using a content management system
Branding tips for a wet Thursday
Whatever your business, association, organisation or industry, one thing is for certain. You need a strong logo and branding to make your mark and differentiate yourself from your competitors. So how do you go about briefing your designer on your requirements?
Give your customers the AC/DC factor
Do you treat your customers as well as AC/DC treat their fans?
Is it time to call in the website paramedics?
We have a question for you. Are you managing your website in the way you should?
Give your website some love
To me, that says it all. In this day and age, websites are an essential marketing tool for any business, but they don't always have to be perfect, and they don't always have to cost the earth. In fact sometimes it reassures potential customers when the opposite is true.
SEO - a beginner's guide
If you're baffled by search engine optimisation (or SEO) and thinking of paying someone a ridiculous amount of money to sort it out for you, wait until you've read this short article!
We want to cut the amount of email you get in half
Ever feel like you're drowning in email? Yammer may have the answer. We caught up with Yammer CEO David Sacks to find out if microblogging really can help us work more effectively…
Writing Killer Copy
Contrary to popular opinion, writing killer copy isn't about perfect English or using clever words. Quite simply, it's about providing your readers with genuine value and getting straight to the point! Here are five top tips to keep you ahead of the game.
A few steps to making your website readable
Reading text on screen is much more difficult than reading printed material. You have to remember this when writing the content for your website. Don't waffle. You need to be concise and follow a few simple rules.
Avoiding Top SEO Mistakes
Following are the 9 Biggest SEO Mistakes which Web Designers & Web Developers should avoid.
Web Optimization 4 Common Problems Stopping your Success
This article will give you a rough overview of 4 common problems that may arise when optimizing your website for search engines.
Preparing for your first design meeting
Tips and question to consider before your first design meeting with your web design company.
Protecting your identity online - Domain Names
Protecting your online presence by ensuring your domain name is yours for the keeping.
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