Stepstool Media Management

Q: What's your name and position in the company?
A: Nick Boylan, Owner and Managing Director

Q: Describe your company in 5 words.
A: Accountable, Benevolent, comprehensive, professional, successful.

Q: What's your business philosophy?
A: We've got a whole page on our site dedicated to our business philosophy! http://stepstoolmedia.com/our-philosophy/

Q: Describe your office environment.
A: Right now? On the shores of Lake Huron =D. We all work from home right now, as we're not big enough to need an office. But hopefully soon!

Q: Describe how your team interact and work together.
A: Each team member has a specialization they bring to the table, be it project management or PHP programming. This approach ensures the client receives the best of every world, and an ultimately successful web marketing campaign.

Q: What makes you different from other web design companies?
A: Tangibly, the Step-Up program. No other company offers that type of ROI for the scalable price points there. Intangibly, our people. We genuine care about your business and its success.

Q: How do you get the majority of your business?
A: Word of mouth, although with the release of stepstoolmedia.com that is changing. We're seeing more business owners seeking us out!

Q: Describe how you manage projects from the initial client contact to completion and handover.
A: In 20 words? Conversation leads to understanding, understanding leads to empathy, empathy leads to planning, then action, then measurable results.

Q: What do you think is the most crucial element of creating a good client relationship?
A: Genuine care for the client. Without a true understanding of their business and a great desire to help them, the relationship can only go so far.

Q: How do you manage demanding clients?
A: Like every other client! We're fair with our workflow, but we also understand business timelines and requirements. Each client is handled fairly and uniquely.

Q: If a client was trying to decide between a shortlist of web design companies, how would you recommend they go about selecting the right one for them?
A: Determine who fits your personality, who cares about your success, and who you can actually afford. Talk to the businesses, get a feel for them, then go with your gut.

Q: Where do you see your company in 10 years time?
A: More full time staff, two physical locations, looking to expand to a third, servicing a client list we've helped incubate.

Q: Where do you see the web design industry in the future?
A: How far into the future? This industry changes very rapidly, and it's difficult to predict the next month much less the next year. There is no doubt, however, the proliferation of mobile devices is leading to a much more interactive web market.

Q: What computers do you have use in your offices, PCs or Macs?
A: Both PC and Mac

Q: How was your company name chosen?
A: It represents how we want to interact with your business. Stepstool's help you reach places you normally couldn't. Media management is a method of being a long-time partner rather than just a vendor.

Q: If you were to give your clients one tip on how to get the most from their website what would it be?
A: Websites are alive, and the biggest advantage of web media is it's dynamic nature. Keep moving, keep fresh, keep going forward and the business comes to you.