Zethora

Q: What's your name and position in the company?
A: Shane Cole, Director

Q: Describe your company in 5 words.
A: quality, reliability, performance, perfection and expertise

Q: What's your business philosophy?
A: Web design and hosting is competitive as the industry is flooded with companies, agencies and freelancers. If one can't compete on price, one should compete on quality. There are significant variations in cost and the best thing to do is compete on quality with the lowest price, and if one of them has to be changed it should always be price and the quality should remain at it's very best. It's also important to always ensure that clients benefit from a personalized service.

Q: Describe your office environment.
A: The office environment is excellent as it's a smooth and friendly operation here, the technology and equipment is perfect and is maintained to a high standard. There is no room for improvement at this time.

Q: Describe how your team interact and work together.
A: The team work together very well, and have a real passion for what they are doing. Clients are always very pleased because of the teamwork involved, as they help each other with understanding the different aspects of the business, and it helps improve their own skills. They are also competitive and as part of the business, they work together to create what other companies cannot, so that clients know the team behind their work is the very best.

Q: What makes you different from other web design companies?
A: Our clients are the lifeblood of our business and because of this, we will never let them down. There are no shortcuts to be taken on projects and 100% honesty is essential for the business. Business owners who need a website have justified concerns regarding the quality and reliability of who they are choosing, as it's essential to the reputation of their business as one problem can have a significant negative impact. Therefore the business model is designed to offer the highest level of quality and reliability possible with minimal reliance on third parties and all work undertaken in-house.

Q: How do you get the majority of your business?
A: The majority of business at this time comes from recommendations.

Q: Describe how you manage projects from the initial client contact to completion and handover.
A: Projects are managed according to what the client wants and we keep them updated with all progress along the way.

Q: What do you think is the most crucial element of creating a good client relationship?
A: Honesty and understanding. The client must have control and access to everything related to their project and it's unacceptable to expect the client to compromise on what they wish to achieve. It's important that if they are willing to rely on us and have our name behind their business, to make sure that they receive the very best and feel proud to have our professional and reputable name behind their business.

Q: How do you manage demanding clients?
A: Demanding clients are fine, we welcome them. We can provide anything that is possible, and we have not had a client that has been too demanding, in fact most feel they have received much more than they expected.

Q: If a client was trying to decide between a shortlist of web design companies, how would you recommend they go about selecting the right one for them?
A: It's essential that they are easy to contact, do not in try to pressure the client into a sale and are helpful by offering advice. The client should ask many questions, and if the company simply agrees with each question or provides a generic response rather than a suggestion, it would be a good idea to avoid them. Usually with web design, there is something the client wants that could negatively affect something. A company who doesn’t suggest something be done differently, might not care if it could harm the clients website.

Q: Where do you see your company in 10 years time?
A: I hope for the company to remain small to medium-sized as it's best for providing a personalized experience for clients. However, I hope for the company to have developed an unparalleled reputation for quality and service.

Q: Where do you see the web design industry in the future?
A: Unfortunately, with all the competition around and the confusion with free website builders and blogs that the internet will indeed become even more popular than it is today and people will become more reliant on it, that the web design industry will be seriously competitive compared to what it is even today. There are some doubts, such as the industry could disappear completely with the development of online tools available to make the internet more user friendly, so it's uncertain where the industry will be, and only time will tell.

Q: What computers do you have use in your offices, PCs or Macs?
A: PC

Q: How was your company name chosen?
A: It was chosen at random.

Q: If you were to give your clients one tip on how to get the most from their website what would it be?
A: Remember to look at your website from the visitors point of view and consider the usability of the website. While there is something you might like about the design, it may be something that drives other visitors away.