YellowHawk Ltd

Q: What's your name and position in the company?
A: Director

Q: Describe your company in 5 words.
A: Building relationships online

Q: What's your business philosophy?
A: To give our clients all the tools they need to control their own web presence and do their own on-line marketing - giving them world class on-line communications.

Q: Describe your office environment.
A: Relaxed, friendly with a strong work ethic, working in partnership with our clients

Q: What makes you different from other web design companies?
A: We develop our solutions in-house so we understand them completely and can customise them closely with client requirements.

Q: How do you get the majority of your business?
A: Word of mouth

Q: Describe how you manage projects from the initial client contact to completion and handover.
A: Depending on the size of the project we follow an initial discussion (phone or face-to-face) with: + Technical requirements agreement (if the client is non-technical and doesn't provide this themselves). + Proposal with fixed pricing + Prototype development for comment + Live site available on a temporary URL for client to add additional copy + Live We provide a 'full solution' including hosting and support so generally our projects don't "end" at the handover.

Q: What do you think is the most crucial element of creating a good client relationship?
A: Working in partnership and going that one step further to genuinely help best make use of the web. Understanding the clients business is a key aspect of a good relationship.

Q: How do you manage demanding clients?
A: By setting expectations clearly at the beginning of a project. If a clients expectations ongoing are unrealistic from a financial or technical perspective then we'll talk honestly with that client to address the issues.

Q: If a client was trying to decide between a shortlist of web design companies, how would you recommend they go about selecting the right one for them?
A: Go with the supplier that shows the best understanding of your business requirements and that can convince you they have the necessary skills. Within reason price should not be the primary consideration!

Q: Where do you see your company in 10 years time?
A: A growing number of clients with whom we work closely, anticipating their needs and supporting their operations. All the time putting our clients in charge of their on-line presence.

Q: Where do you see the web design industry in the future?
A: The industry will become more technically challenging as clients demand more functional sites and as the types of devices used to access the web expand. Software engineering will become a sought after skill reducing the focus purely on price and graphic design

Q: What computers do you have use in your offices, PCs or Macs?
A: PC

Q: How was your company name chosen?
A: My daughter chose it! After several weeks trying to decide a name my 7 year old rattled of a sequence of names all of which would have worked. We liked YellowHawk!

Q: If you were to give your clients one tip on how to get the most from their website what would it be?
A: Use a company that understands your business, has the technical capability to support your organisation and is can work with you to get the results you should get from the web.