Q: What's your name and position in the company?
A: Scott Mathieson Owner
Q: Describe your company in 5 words.
A: Visual Marketing Agency
Q: What's your business philosophy?
A: Complete marketing strategies from conception to execution, including all elements created under one roof, allows our clients to have a fully managed funnel and excellent results.
We believe in the growth and expansion of our clients businesses and that is our priority.
Q: Describe your office environment.
A: We are a team of creatives who are result driven. We adapt and adjust to our clients markets to drive in demand for their product or service. We are young enough to have a strong drive and new ideas and old enough to still believe in good old fashioned hard work.
Q: Describe how your team interact and work together.
A: Our team formed from individual specialists in video, photography, design, marketing and social media. We grew tired of working on projects with freelancers with opposing ideas as it was our clients who were at a disavantage. So we created an agency that can carry out all aspects of marketing and promotion.
Q: What makes you different from other web design companies?
A: We produce everything in house. We do branding, photography, copy, SEO, web design, social campaign, google ads, video etc. We can take a clients concept, or even a vague idea, and create a professional product that does not require external work by other freelancers.
Q: How do you get the majority of your business?
A: Word of mouth.
Q: Describe how you manage projects from the initial client contact to completion and handover.
A: We establish a good and thorough concept of what the client needs. We then establish the amount of time and work that will be required and provide a quote. Following that an initial build is done of the site and approved by the customer so that the look is agreed upon. Once the look is establised we create the content, liaising with the client on any specific requirements. Once the site is complete, including on site SEO, we make tweaks and adjustments until the client is happy.
Q: What do you think is the most crucial element of creating a good client relationship?
A: Honesty and good communication
Q: How do you manage demanding clients?
A: With patience
Q: If a client was trying to decide between a shortlist of web design companies, how would you recommend they go about selecting the right one for them?
A: I would look at their products to establish which one best suited me
Q: Where do you see your company in 10 years time?
A: 10 years older. Lol. We aim to have global clients.
Q: Where do you see the web design industry in the future?
A: Largely automated. But there will always be clients who want to stand out with the creativity that only humans can provide.
Q: What computers do you have use in your offices, PCs or Macs?
A: Mac
Q: How was your company name chosen?
A: Apex is the point of highest achievement. That is what we aim for, both as a company, and as a result for all our clients.
Q: If you were to give your clients one tip on how to get the most from their website what would it be?
A: Good question. Lots of answers. I would recommend they review their site from an end user perspective to ensure that not only is the route to the goal clear and direct, but that their site internally remarkets to ensure that no matter where a user strays they always end up at the intended goal.
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