Pod1

Links of London

www.linksoflondon.com

CLIENT Links of London is not just a contemporary British jeweller. It is a stylish and internationally recognised brand. OBJECTIVE Links of London required a website which searches effectively, which is PDA compatible and which has a content management system to facilitate global stock control and call centre administration. Pod1 was chosen because it would not just deliver on these diverse technical specifications, but because within those requirements it could create something to reflect the Links of London brand which has won countless design awards. SOLUTION Pod1 was able to deliver on all technical aspects of the brief while creating a site which conveyed the client’s serious design credentials. Using high-impact photography and slick architecture the site uses Flash to great effect in the Collections, Corporate and Craftsmanship pages to give a feeling of depth and to enhance interactivity. RESULTS Above everything the design is clear and sophisticated and its aesthetics tell the user that Links of London is an international and desirable brand. The ‘Charm Maker’ tool is both beautiful and compelling: it allows visitors, as they would in real life, to design their very own charm bracelet and view the finished product prior to purchase. The ‘Charm Maker’ tool is widely admired and charm bracelets have become Links of London’s best-selling products. The site owners are thrilled; CMS usage is effective; internal stock control and administration is hugely simplified and cost-saving; customer feedback is wholly positive; media coverage has been considerable; and crucially sales are up, with the new site delivering 300% over target revenue in its first three months since launch.