E-creation

Q: What's your name and position in the company?
A: Jan-Erik Paul, MD

Q: Describe your company in 5 words.
A: Clever multimedia design & functionality

Q: What's your business philosophy?
A: Our mission is 'just that little bit sharper' ... so that is what we do. E-creation pushes design into the the realm of truly clever. The functionality we deliver is imaginative and unique - people remember what we do.

Q: Describe your office environment.
A: Relaxed ... Everyone who works at E-creation is intelligent & motivated enough to work without big brother.

Q: What makes you different from other web design companies?
A: Attention to detail. We are more expensive than most web design agencies (at least smaller regional web design agencies) but we offer better value because what we deliver is always ahead of our competition. You get what you pay for!

Q: How do you get the majority of your business?
A: Enquiries through our website have accounted for over £1,000,000 worth of business since we designed our website - so that's a pretty good chunk of our business!

Q: What do you think is the most crucial element of creating a good client relationship?
A: Intelligence and honesty. We speak to our clients from the very start of projects about what their objectives are and give an honest opinion not only on the best design & development approach, but a realistic idea if the idea is commercially viable. There is no point in doing a website design & development if the project is not going to make money or be a success!

Q: How do you manage demanding clients?
A: All our clients are demanding, so the same way as all our clients.

Q: If a client was trying to decide between a shortlist of web design companies, how would you recommend they go about selecting the right one for them?
A: Speak to the web design agencies clients, visit their project websites and get a good 'feel' for the agencies understanding of your requirements. If they answer 'yes' to everything to easily, it is very possible that they don't understand what you require and you may run into issues at a later stage.

Q: Where do you see your company in 10 years time?
A: Still leading website design and development projects across Europe and the UK ...

Q: Where do you see the web design industry in the future?
A: Hopefully not migrating to India! Design, personal relationships and reactivity require teams that can work face-to-face for the best quality thinking.

Q: What computers do you have use in your offices, PCs or Macs?
A: Both PC and Mac

Q: How was your company name chosen?
A: We wanted to establish a brand name that communicates our activities in a generic form whilst maintaining a unique feel. So we 'invented' the term e-creation to describe e-commerce and e-business activities that are creative in nature ... and thus, E-creation was born!

Q: If you were to give your clients one tip on how to get the most from their website what would it be?
A: Content - people come to website for content, so if you don't have that correct in the first place, you can only shine up a turkey on the surface - it will still taste bad when you bit into it and that's the bit that counts.