Exclusive Roots approached me initially to create their branding and e-commerce store, they wanted to move away from the 'back of the church' image that had become associated with Fair trade. I created a brand for Exclusive Roots that was sophisticated and contemporary, their website design needed t... Read More
Exclusive Roots approached me initially to create their branding and e-commerce store, they wanted to move away from the 'back of the church' image that had become associated with Fair trade. I created a brand for Exclusive Roots that was sophisticated and contemporary, their website design needed to work in harmony with the wide range of colourful and creative products that they sell, this was achieved with a neutral colour scheme that doesn't compete with the users attention. It is a clean and simple design that also reflects the quality and high standards Exclusive Roots stand for.