Credence Digital Marketing

Q: What's your name and position in the company?
A: Anuj Dagar, Director

Q: Describe your company in 5 words.
A: We Design Awesome Digital Experiences!

Q: What's your business philosophy?
A: Credence Digital Marketing believes in strengthening trust in online marketing and all our design and content strategies are guided by this factor. The digital world is a pool of information to which anyone can freely contribute. But what matters is the authenticity of information and the extent to which it really helps someone. Through the content that we add to the online world, we wish to help people instead of just creating hype with puffed up selling statements.

Q: Describe your office environment.
A: At Credence, we know the importance of a happy and comfortable work environment. We do not have employees, we have 'Associates'. We have an open culture in which everyone is a hands-on contributor and feels comfortable sharing ideas and opinions. We provide a flexible, relaxing environment with perfect office-spaces and a number of fun elements in all our offices.

Q: Describe how your team interact and work together.
A: With digitalization of communications, it is simple to say connected across geographical boundaries and time zones. Our teams therefore interact regularly for projects that require collaboration and group efforts. We use timelines, plans and structured roadmaps to outline goals for any project undertaken by Credence. All of us brainstorm in open and non-judgemental frameworks to embrace the diversity of teams and opinions.

Q: What makes you different from other web design companies?
A: Credence Digital Marketing gives particular attention to the ideas, plans and objectives of a business before outlining the branding strategies for it. We customise our solutions for design, development, programming and marketing of your website to help your customers in ways that they expect. Our differentiating factor therefore is prioritising end-user’s needs and accentuation of your brand’s strengths in fulfilment of those needs. We stay away from oft-repeated and trite marketing phrases.

Q: How do you get the majority of your business?
A: We started our operations in 2012 and some of our clients have been with us since then. 80 % of our business comes from recommendations by these patrons and we also pull the attention of prospects through our social media initiatives. While publishing content on our business pages, we impartially try to keep visitors updated on the latest changes in digital marketing and communications. This is what builds their interest and motivates them to interact with us for business. We also generate business through other platforms.

Q: Describe how you manage projects from the initial client contact to completion and handover.
A: When we start working on any web design, software development, or content marketing project at Credence, we begin by documenting the following: • The goals to be accomplished: e.g – increasing visitors’ interest in existing brand, announcing a new trade name, devising software for ease of certain functionalities. • The exact deliverables to be generated and reviewed • We assigned a dedicated project/ account manager for every project.The team members who will be involved – designers, content authors, business analysts. • The timelines for delivery Our quality analysis is active throughout the processes and we keep the clients informed on all stages of development. Feedback is actively solicited and logical suggestions for improvement are implemented. The aim is to finally offer a valued product / service with distinct traits to satiate end-user needs.

Q: What do you think is the most crucial element of creating a good client relationship?
A: Trust is the foundation to all business relationships and this is what we always try to reinforce in our dealings. It is an essential ingredient in all communications. We want to ensure that we highlight only the real qualities of the offerings that we market on your behalf. With this being a part of our business culture, we never try to sell anything that a particular client does not need.

Q: How do you manage demanding clients?
A: This is done by constantly raising the bar of service. We do not consider our clients demanding but feel nice when they expect highest quality of us. It is a pleasure to serve people who want their business to be recognised as a cut above the rest. To ensure that we meet and exceed their expectations, the windows for communication are always open. We welcome suggestions, share our own ideas with clients and provide them credible basis for using a particular approach.

Q: If a client was trying to decide between a shortlist of web design companies, how would you recommend they go about selecting the right one for them?
A: The digital marketing industry has expanded widely and there are offers for services from companies based in North America, Europe and Australia as also India and Philippines. Without being judgemental about any of our competitors, we wish to recommend the following to those who seek great web design services: • Choose someone who can help you carve out your niche before conceptualising the layout and design elements. • Is the design research driven? Right knowledge is half the battle one. • Ask for wireframing – a model or copy that you can approve before the coding begins for the rest of the site. And make sure that your web design company can optimise the portal for small screen – mobile phones and tablets. • Check their collaboration process, strategies for creative direction and vision for marketing. • Can they be a reliable partner for any creative challenge? – verify if they have a process built for progress. This starts from project kick-off and goes all the way to retrospective stage.

Q: Where do you see your company in 10 years time?
A: Ours is a long term journey and we love continuous iteration. Every end is just a beginning to newer horizons. We are seamlessly improvising upon our strategies and wish to grow harmoniously with the industry. Credence Digital Marketing envisions itself serving more of discerning organisations who try to humanise their brand and keep value delivery at top of their business objectives.

Q: Where do you see the web design industry in the future?
A: Web design industry has come a long way and it is getting progressively innovative. The design of the future has to be seamless, intuitive and easy to digest. As soon as visitors land your portal – irrespective of the device they are accessing it from, - they should get engrossed in the opening lines of an awesome story. The advances in HTML5, CSS3 and JavaScript can help resourceful designers to weave interactive elements throughout the brand's story. Websites of the future will be more fluid and guided.

Q: What computers do you have use in your offices, PCs or Macs?
A: Both PC and Mac

Q: How was your company name chosen?
A: The name Credence is directly associated with ‘trust’ – the element that we are trying to fortify in online marketing and it is the idea that drives our business practices.

Q: If you were to give your clients one tip on how to get the most from their website what would it be?
A: We will ask them to remove all sources of friction from their website. These can be in the form of loading speed, odd layouts, excessive design elements and poor copywriting. The thought is to create memorable user experiences. Once the design goes beyond merely looking good and starts to feels good too, designers can make feedback loops that persuade specific actions. When such micro-experiences are built around calls to action, conversion rates improve with user delight.