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Latest Articles
'Do I Need A Marketing Agency?' 10 Top Questions To Ask
Before you meet with an agency, it's a good idea to come up with questions for them to make sure you're hiring the right team. With our experience, we have highlighted 10 vital questions you should be asking to ensure they are the right match for you.
Instagram Cracking Down on Artificial Activity
Instagram announced this week, it is making efforts to stop users from employing third-party applications to boost their following.
The Importance Of Company Christmas Cards
With the role of online taking over nearly all aspects of businesses, it is time to question whether removing company Christmas cards from the festive campaign is a good idea. In this blog, we discuss why physical cards are more important than ever!
Is Cyber Security Worth It?
In the final part of our four-part series, we’ll look at why Cyber Security is so essential to businesses, by analysing people’s attitudes towards cyber security and do they think it is worth it. Finally, we’ll discuss how we can help with your online security with the help of our services.
The Biggest Threat to UK Businesses
The digital age has transformed the way we do business and communicate with one another. The UK is one of the world leaders regarding a digital economy with over 60% of businesses describing online services as the core element of their products and services. Cyber crime is now regarded as one of the one of if not the biggest threats to businesses and the economy.
Think Before You Click
The organisation culture surrounding cyber security differs for the varying sectors and organisational sizes. Larger businesses in the financial sector most notably put security as a top priority. Surprisingly however, some businesses believe that they are too small or not worth being attacked, but figures show that this isn’t the case. Hackers look for weaknesses regardless of size or scale of a business.
An Introduction to Cyber Security
October 1st to the 31st marks #CyberSecurityMonth and quite appropriately the results of a relaxed approach to Cyber security can be terrifying!
07 Heaven�s Email Marketing Tips For Small Businesses
With email being one of the best ways to gain new customers as well as nurture repeat customers, it is essential you are conducting effective email marketing practice. Most small businesses do not know the full capability of email, but we are here to say it should not be underestimated! However, before you go sending copious emails it is essential you build an effective marketing list in order to get a return from your efforts. In this blog, we give you some of our favourite email marketing tips for small businesses.
Social Media Marketing: Business LinkedIn Tips
With every second that goes by, 2 LinkedIn profiles are made. There are over 400 million profiles currently active on the platform, therefore it is essential that your business has a LinkedIn profile. You cannot create a profile and expect to gain followers without any effort from you, you will need to be strategic and consistent with the content you post. In this blog, we tell you some tips and tricks to boost your business’ presence on LinkedIn.
Reasons Why Small Businesses Fail And How To Prevent
Many businesses will encounter problems along the way, but some problems are smaller than others allowing the company to resurface without issue. However, sometimes the problems are so detrimental that it causes the businesses to fail, therefore needing to close for good. With company survival rates being incredibly low for small businesses, it is essential every prevention technique is implemented to minimise the risk as much as possible. In this blog, we highlight some common reasons why small businesses fail and how to prevent them.
Improve The Process Of Transitioning Your TA To Customer
It can be difficult to get your target audience to transition into customers, especially when you have little knowledge of conversion rates, conversion techniques and sales funnels. Regardless of the size of your business, an effective conversion process is essential in order to profit and grow. This blog aims to explain these terms and give you proven examples of techniques to increase the number of customers you are earning.
3 Invaluable Tips for Marketing in 2018
How to approach marketing obstacles cleverly and methodically.
SSL Certificate YES or NO?
This month Chrome will change a function on their browser that will NOW indicate that ALL websites will be NOT SECURE if the site does not have an SSL Certificate.
With MarketSpan you have Google on side.
Powered by Google technology we provide hosting that's ultra fast, reliable and secure - serving from Googles worldwide network.
How important is colour when designing a website?
Recent studies suggest that over 60% of decisions to stay or leave a website come down to the colour schemes used.
5 Ways to Help Customers Fall in Love with your Brand
Want to know the secret to winning the hearts of your customers? In our ‘buyer savvy’ world, it’s harder than ever to get your brand noticed.
The Rise of Inbound Marketing
Fact: Customers are taking control. In recent years, the power of the buyer has grown. Gone are the days where old-school marketing tactics alone – think cold calling and direct mail – generated a business's top leads.
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