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Latest Articles
Umbraco vs WordPress
Umbraco and WordPress are two of the main platforms that you can use to run your website. We are frequently asked why we use Umbraco over WordPress. Here is that explanation...
The Rise of Voice Search
Searching on the web has been a part of modern life for the past 20 years. In that time both what we search and how we search have changed dramatically. The rising star of the moment - voice search
Creative Agency Vs In-House
Whether to use a Creative Agency or stick with an In-House design team is a question I get asked - and answer - frequently. The honest answer is that only you know what is best for your business.
What's wrong with your business card?
We get out and about quite a lot and do our fair share of networking, so as you can imagine we get our fingers on lots of business cards. Business cards are a vitally important catalyst to winning business, so make sure you don't make a flop of it with overdone puns and cheesy concepts. Take a look at our collection of detail disasters. We rated them out of 10 on our fail scale, 10 being an utter fail, 1 being a mild fail.
4 Basic Types of Logo (and how to use them)
Although creating a brand should be really exciting, it can also be a bit scary and confusing if you don’t know where to start. Presuming you already know what your company is called and what it does (we hope so), designing your logo is usually the next step. In our opinion, there are four main types of logos, and deciding which is most relevant to your brand is a strong step in the right direction!
Twitter Introduces a New Look for Users
In 2016, Twitter undertook a project to better understand the world's perception of their platform. Today, having taken on board the feedback, suggestions and creative ideas, they have rejuvenated their apps to be lighter, faster and easier to use.
What Makes a Successful Online Marketing Campaign?
Growing a business typically means gaining new customers. Recommendations, word of mouth and cold-calling can only get you so far. If you really want your business to grow, then you would need to get yourself noticed. This means putting your business in front of your potential customers with an online marketing campaign. But what exactly makes a successful online marketing campaign?
Effective Social Media Campaign Analysis - KFC
It's difficult to ignore the impact Social Media has on modern life. From sharing memories with family and friends to keeping up to date with news, users crave information. It’s estimated that over half of the UK’s population use Facebook every month. That’s over 33 million people that could potentially see your advert.
LinkedIn introduces new desktop layout
LinkedIn is a business orientated social networking site which is used by professionals to share updates surrounding potential business opportunities. The ever-changing networking site continually adds news features with the user experience firmly in mind. One feature that seems to divide the opinion of users is the ability to view another’s profile in ‘private mode’. Understandably, users have a strong view and opinion in regard to this feature, as clearly another professional is wanting gain further insight about you, at the same time not wanting to reveal their identity.
Moirae launches Business Doncaster website
Moirae Creative was commissioned to create and design the new website following an official tender process by Business Doncaster. The new website has been designed to provide a user-friendly experience with improved functionality throughout, appropriately promoting the whole of the Doncaster borough as an attractive place, to not only invest and do business, but also to live, work and enjoy.
Shopping coming to Instagram
Instagram have announced they will be testing ways its users can learn more about products they view directly within a post.
Facebook launch themed Reactions for Halloween
Facebook have announced a spooky treat for its users this Halloween with themed Reactions, and a new addition for Facebook Live – Masks.
Apple Pay now coming to Ecommerce
During their Worldwide Developers Conference in June 2016, Apple announced a new method of payment that has the potential to revolutionise the way we shop online.
Moirae�s Dice roll for NSPCC!
This month, Moirae Creative Agency are hosting their very first Marathon - but not of the running type!
Importance of Keywords and Content
With SEO and SEM both moving forward and improving more or less every day, it can become hard to keep on top of every new update or bit of news. But how do agencies and superior professionals do it? Research.
How to Beat Your Competitors at SEM
If your advertising strategy is due a review or maybe you’re just looking for a few ideas on how to beat your competitors at SEM, Espresso Web are here to help. We have experience in both SEO and SEM, so regardless of how you use each opportunity to advertise, we’re here to make sure that you’re happy with the direction in which your marketing is going. But where do you start?
Emojis and Social Media Marketing
When combined with engaging content, emojis have the potential to really help you to target, communicate with and relate to your wider target audience...
In Praise of Wordpress
Wordpress - the Content Management System that runs 28% of the entire internet . . . is it for you? (hint - it's for everyone)
Mobilegeddon
Since April 2015 Google has – for searches made from mobile devices only – rewarded sites that are deemed to be ‘mobile-friendly’ with higher ranking for the same search terms as non-mobile-friendly sites.
What significance does this have for your business?
Is your web design outdated?
94% of visitor’s close websites and stop trusting them if the site features a dated or inferior design... Is your website meeting your customers’ expectations?
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