Keys to a Happy & Productive Client-Designer Relationship
We all know that a website is a requirement for many businesses these days, the industry has expanded rapidly, so why is it then that so many designer-client relationships end badly? We know both sides need to understand each other, but if you are about to start work with a web design agency, here are a list of things that would be helpful for you to know to establish a good working relationship from your side.
1. The Value in Preparation
Just like a job candidate would prepare their CV and practice their speaking skills for an interview, a client is always better off when they prepare for their web design consultation.
Come prepared with examples of websites and website elements you like and don’t like. It may be useful to look at your competitors websites and those in the same industry as you. It’s also important to think about how you would describe your business (this is especially important for startups), who the users of your website will be and what you want the end goal of their visit to your website to be (you may have different types of visitors). Finally, have an idea in your mind about when you’d like the website launched and your budget.
2. That Changes Take Time and Cost Money
As a client, it’s difficult to know exactly what you want without seeing something. Designers know this and they will usually include a series of revisions in the contract.
But to maintain the timeline and budget, it’s necessary to settle on a design that achieves your goals instead of trying to find the perfect website. Too many requests for changes will cause the project budget to overrun and the launch date to be delayed.
3. How to Let Designers Design
Try not to micromanage the design as this will often end in poor designs. A designer has the professional expertise and experience to design a website, and this will often take into consideration many factors – from usability, to browser compatibility and screen sizes, to optimising for conversion. Use the designer’s experience to your advantage. Let them create something you wouldn’t have thought to do for your website. Provide feedback not by asking for tiny changes to colours and sizes, but instead using broad themes like – I want that text to really stand out to the user when they first land on the website, or that you want the graphics to play a less dominant role.
4. How Long A Website Takes to Create Unique Artwork and Illustrations
Some website designers use “stock” photographs or graphics in their designs. This means that they go on to stock photography websites which host photographs and graphics that can be purchased. Other times the designer will create artwork from scratch – a bespoke design. If original artwork is required, it’s important for clients to understand that it can take significant time to produce.
5. How to Set A Design Budget
Have an idea of how much you have to spend on your website. Explain this to your designer, they need to know how much you can spend to give you the best options for what your requirements are. Then listen to what they have to say about costs. It’s possible to create a website with different budgets and a good web design agency will give you various options to consider. Take the time to understand what each option gives you, ask for example websites and ask questions.
6. That The Timeline Often Changes
A timeline is often set and agreed at the initial stages, however understand that this can change throughout the project as the specifications for work changes, which is often the case. You may want some additions or changes, and it’s important to remember that this can affect the launch date.
Did we leave anything out? As a designer, what is your number one thing you wish your clients knew?
Stay tuned tomorrow for 9 things clients wish their designers would do!