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Hi There

I am very new to web design and I am creating a few sites at the moment which offer products internationally (Japan, China, USA, Europe etc)

I have registered with a web hosting company in the UK (which is primarily based in Canada but has a UK service), whilst the domain name/s are registered with a company in the US.

I was basically wondering if the location of the domain and web hosting companies will affect the prominence of the sites in other countries with regards to search engines?

Also, is one way around this to also register the domain name with the extension of the relevant country e.g. (for Japan), (for Germany etc).

Many thanks in advance.

submitted by emelia on 3 November 2009


Adeo GroupPink Power Member Adeo Group
answered 18 questions
28 reviews
147 clients
91 articles

4 November 2009
Domains can be registered anywhere, however hosting a site on a server that is located in the relevant country does have a benefit in search listings within that country.

You can also create specific country landing pages on your site.

There are a number of different options, it's all dependent on the site you are building.

Kaatt's WebDesignGold Member Kaatt's WebDesign
answered 2 questions
14 reviews
37 clients
3 articles

5 November 2009
An effectively built website with proper usage of Meta Tags as well as a sensible site structure will allow almost any website, regardless of the location to be found in search engines.

Another effective feature of a multi-national website would be the ability to let the visitor choose their country of origin and thusly, their language. If you want to attracted Japanese visitors to an English only site, you may lose some people in the language barrier.

As for domain addresses, I am unsure off hand if other country specific domain tags are similar to the .ca here in Canada, but a .ca domain MUST be registered to a person, organization or business registered and located in Canada. A quick email to a domain provider could answer this question in more detail for you.

AnagioGold Member Anagio
answered 1 question
10 reviews
22 clients
0 articles

21 November 2009

Search Engines are more and more looking for location of the server, language and domain endings. Meta tags, as useful as they are, are no longer the most important factor.

We have managed a campaign for a company to promote their product and resorted to registering local domain names (.de, .es, .it, .fr and .pl) as well as hosting them on local servers. Instead of the company name, we used the most relevant keyword and translated this into the respective language. After less than 3 month, most their sites are at least on page 1 in Google, if not already occupying #1 spot.

The only complication you may face are foreign character sets such as chinese, thai, arabic and the one you mentioned japanese. They require not only the correct settings on the PC but also someone who can understand the language to respond to any order or requests.

Decision Web DesignBronze Member Decision Web Design
answered 4 questions
0 reviews
2 clients
2 articles

18 December 2009
First, the short answers to your questions: Does the country code top-level domain (ie or .cn or or .com) affect ranking? - Yes. Does the physical location of the hosting company (actual server) affect ranking? - Yes (and it also affects performance for the visitor).

Longer answer: When offering the same product & services to different countries then you also have the following choices (each one has pros & cons). It is a balance between local & personalised ranking, duplicate content issues,site authority & trust, and rank dilution.

a) Individual domain per country/language hosted in-country and in the local language ie,

b) Sub pages per country or language ie or or or

c) Sub domains per country or language or or

Having individual sites in-country is the best choice for local ranking and performance. Generally, these sites are prioritised above foreign sites in the search engines and visitors will have the best download times. The downside is that you will have duplicate content issues. With duplicate content, Google will generally only display the first domain. Also, instead of having links into one large site, you will have incoming links into multiple smaller sites thus diluting your overall authority and pagerank. If you try to avoid the pagerank issue by cross-linking and interlinking the sites then you may trigger a link-farm flag within the search engines.

Having one large site with either subpages or subdomains will keep all of your authority, trust, and pagerank in one place and should be easier to manage for duplicate content issues. Unfortunately, country top level domain concerns and performance to overseas hosting problems may arise. It is always easier to optimise ranking and performance in-country.

There is no one solution for all situations. The devil is in the detail and you will need to get professional advice.

I hope this gives you some more knowledge with which to engineer your solution or with which to discuss with a solution provider.

spicewebsGold Member spicewebs
answered 6 questions
2 reviews
16 clients
3 articles

16 January 2010
Hello Emelia,

Search Engine Optimisation and Gelocation where the website was registered was not related at all. so you can register at any where with any provider. only the page rank, meta tag details, submission in directory, submission in blogs and article will plays a major role in SEO


FreshSpark CreativeGold Member FreshSpark Creative
answered 4 questions
3 reviews
9 clients
0 articles

14 March 2010
The actual domain name for the international sites is not a main factor... but the geo-location of the hosting does make a difference.

There are also allot of other on-page & of-page factors to consider as well (such as meta tags and links form other websites within that country).

swSilver Member sw
answered 3 questions
5 reviews
0 clients
0 articles

16 March 2010
Domains are not GEO linked, past the fact that a domain, etc will obviously link higher in the UK than America, etc.

Servers can really matter in this field. Always try to host your website where you think most of your traffic will be.

Our tech's prepared an article on this issue recently, feel free to contact us for more support.

Our blog article is here:

(Pay particular attention to the sections about support / locations)

Hope this helps


United ExpertsGold Member United Experts
answered 4 questions
5 reviews
8 clients
0 articles

17 March 2010
Another important issue to consider is the website loading speed. If your website is hosted far away from your primary users, e.g. on another continent, it would load much slower. For example, a website hosted in Canada would load 5 to 10 seconds slower in Germany.

FirstFoundGold Member FirstFound
answered 43 questions
2 reviews
6 clients
3 articles

18 June 2010
For SEO purposes, hosting locations can make a huge difference. At the very least, you should ensure you have company specific domains (, .fr, etc). Linking them all together means you can spread page rank around a bit too.

Pixel KicksPink Power Member Pixel Kicks
answered 14 questions
46 reviews
129 clients
24 articles

27 March 2013
In short, yes, the physical location of your webserver will affect your websites Google ranking.

However it's not the biggest of ranking factors, and as long as everything else on your site is in order (backlinks, on-page SEO, social profile etc), then you can still rank very well, and in many cases you might not even notice the difference.

But if you're squeezing out the best from all of the known Google ranking factors and you're a bit an optimist over-analyst then you might want to consider a local webserver.

One example I can give you which contradicts this though is a site of ours that has a webserver based in the UK, but has worse UK based rankings than US. From our knowledge though this is due to the location of the bulk of the sites backlinks.

Just to confuse you a bit more :)



Purple ArrowGold Member Purple Arrow
answered 3 questions
5 reviews
25 clients
4 articles

17 July 2013

Ofcourse your hosting company is going to matter and the performance too. because many hosting companies provide very less support when you need a lot of support in the beginning and the maintenance of servers and these kinda facilities are going to matter. If your domain gets locked and all the way down you will have to look for support agents here i m supporting godaddy for there satisfactory work and time.

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