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Best way to use social networks
With social networks seemingly now flooded with marketing, what is the best way to market my small company while maintaining its integrity - is social marketing still a powerful tool?

submitted by Gavin James on 20 January 2017


SEO StokeBronze Member SEO Stoke
answered 4 questions
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3 clients
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21 January 2017
Hi Gavin,

It is worth doing if your customers are most likely to be there on that same platform.
It's best to stick to 1 or 2 and do them well than spread yourself too thin, as it is easy to get discouraged when no-one retweets, repins, follows, likes, +1's you etc so focus on finding your potential customers and which platforms they favour and go from there.
They don't work for everybody so don't feel that you have to be on there as it takes time to engage and produce content worth sharing.
What is the business niche you are working in as that may well dictate the best social network to be on, if at all?

Medden Website DesignPink Power Member Medden Website Design
answered 33 questions
62 reviews
71 clients
19 articles

24 January 2017
Yes Social Marketing is a powerful tool but as long as it is managed correctly. Know your customer and how they interact. Look at your competitors and realise you have to do what they are doing but better.

We run social marketing campaigns but we tailor them to suit the client and market they are aiming at.

IOW Computer GeekPink Power Member IOW Computer Geek
answered 65 questions
98 reviews
396 clients
15 articles

27 January 2017
Hi Gavin

These days using the social networks is a necessary evil. It would be easy to get yourself tied up in knots trying to use all of them so the best option is to use just a couple to get things going, for example facebook and twitter. If you want to draw attention to your website via the social networks it is always best to inlcude links to your site in your tweets and posts when it is relevent to do so. If you need any further advice on this feel free to get in touch.


The Brand GeeksPink Power Member The Brand Geeks
answered 37 questions
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85 clients
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27 January 2017
Hi Gavin,

I would say difinitately! But without knowing what type of company you have and the audience you would be aiming at I couldn't give you any suggestions on the best platforms for your business.

If you would like to get in touch with us, we may be able to offer you some free initial advice and/or you can pick up some social media freebies on our website.

We also have a blog post which you may find helpful

All the best with your digital marketing and if you need anything please don't hesitate to get in touch.

Phillippa Christie
Web Geek
The Brand Geeks

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