The Idea People
USA > North Carolina > Charlotte
We’re a Charlotte creative marketing & design agency that helps business owners generate new business.
We’re a Charlotte creative marketing company with a focus on making your business stand apart from your competitors so you can generate new customers.
Clients and Projects
Industry Sectors:
Building & Construction, Professional Services, Manufacturers & Engineers
Tends to work with:
Corporations / Public Companies
General location of clients: Charlotte, NC
Latest Project
Bendel Storage Tank Corporation
For more than 45 years, the Bendel Corporation team has been fabricating custom Carbon Steel, Stainless Steel and Nickel Alloy vessels for storage tanks, pressure vessels and heat exchangers.
What We Have Achieved
The Idea People has not been reviewed yet.
Awards
Business Leader Media
2009 Movers & Shakers (10/13/2009)
Interview
WWDC:
Describe your company in 5 words.
The Idea People:
”Creative impact to grow businesses.”
WWDC:
Where do you see your company in 10 years time?
The Idea People:
”Same place as we have been the past 16 years...building relationships, solving client business challenges, introducing new business designs and marketing technology trends.”
WWDC:
How was your company name chosen?
The Idea People:
”In 1994 we were searching for a unique URL that would match what we wanted to do. "The Idea People" emerged and we snagged it!”
What We Do?
- Branding
- Content and Copy
- Design
- Hosting
- Mobile application development
- Online Marketing
- Search Engine Optimisation (SEO)
- Video Production
- Development
Technologies Used:
.NET, ASP, Flash, XML, (X)HTML, PHP,
CMS Used:
Open Source, Paid (Branded) Service
We like to use Expression Engine for complex CMS solutions and Adobe Contribute for CMS-light solutions.
Company Overview
Languages Spoken:
English
No. of Employees: 1-5
Established: 1994
Joined WWDC: 3 August 2010
Bendel Storage Tank Corporation
- Content and Copy
- Hosting
- Online Marketing
- Search Engine Optimisation (SEO)
For more than 45 years, the Bendel Corporation team has been fabricating custom Carbon Steel, Stainless Steel and Nickel Alloy vessels for storage tanks, pressure vessels and heat exchangers.
Languages: English
Project type: Basic (Static)
Organisation category: Corporation / Public Company
Industry: Manufacturers & Engineers
Content managed (CMS): No
CMS Description: N/A
Online Payment System: N/A
Number of people who worked on this project: 3
Technologies used: Flash, (X)HTML, PHP
Completion date: January 2010 (on-going)
WaterScapes Pro - The Pond People
- Branding
- Content and Copy
- Design
- Hosting
- Mobile application development
- Online Marketing
- Search Engine Optimisation (SEO)
- Video Production
- Development
WaterScapes Pro, The Pond People, builds and services custom ponds, fountains, waterscapes and water garden projects!
Languages: N/A
Project type: Content Managed
Organisation category: Corporation / Public Company
Industry: Building & Construction
Content managed (CMS): Yes
CMS Description: N/A
Online Payment System: N/A
Number of people who worked on this project: 2
Technologies used: .NET, ASP, Flash, XML
Completion date: November 2009 (on-going)
Advantage Ad Agency Software Company
- Content and Copy
- Mobile application development
- Online Marketing
- Search Engine Optimisation (SEO)
- Development
Whether you’re an Advertising Agency, Creative Shop, Marketing Firm, Public Relations Firm, Media Buying Company, or related organization, Advantage Software provides a suite of products with features you need to monitor and improve productivity and increase profitability.
Languages: English
Project type:
Organisation category: Corporation / Public Company
Industry: Professional Services
Content managed (CMS): Yes
CMS Description: Expression Engine is the CMS backend.
Online Payment System: N/A
Number of people who worked on this project: 4
Technologies used: ASP, (X)HTML, PHP, Expression Engine
Completion date: June 2009 (on-going)
Reviews
Noone has reviewed this company yet.
Bill McCown
Chief Creative Officer
Bill is an Adobe-certified professional, an award-winning Internet web designer, a creative graphic designer, a web database and backend programmer (this is his left-brain working here), a small business advocate, an illustrator and painter, and an avid dog lover and Shar-Pei rescue organizer.
Jay Joyce
Chief Idea Officer
Jay is a marketing strategist, an idea thinker, professional writer, certified advertising professional, photographer, business mentor, humorist, community volunteer, a sales and new business mind, a Revolutionary War enthusiast (his Patriot ancestor is General Nathanael Greene), and a NC mountain lover.
WWDC:
What's your name and position in the company?
The Idea People:
”Jay Joyce, Chief Idea Officer”
WWDC:
Describe your company in 5 words.
The Idea People:
”Creative impact to grow businesses.”
WWDC:
What's your business philosophy?
The Idea People:
”Our business philosophy is to provide a higher-level of service experience and client problem resolution that is traditionally not found within the web design and marketing agency industry. We firmly believe that our customers enjoy more personal attention, customized services, and communication that cannot be provided from any other business in our field.”
WWDC:
Describe your office environment.
The Idea People:
”Bursts of creative energy, project focus, and professionalism with a few dashes of client meetings, extreme humor, and animal crackers.”
WWDC:
Describe how your team interact and work together.
The Idea People:
”Collaboration. Since we have been in business for 16 years, our total effort with every client and project is collaboration.”
WWDC:
What makes you different from other web design companies?
The Idea People:
”You always get treated like a partner. We give you a valuable spirit of mentorship and advice on all levels of your business. Your investment has better chances to earn a higher return when we work together over time.”
WWDC:
How do you get the majority of your business?
The Idea People:
”We market our company on search engines, business blogs, social media channels, direct letters to prospects, networking, and referrals from happy clients.”
WWDC:
Describe how you manage projects from the initial client contact to completion and handover.
The Idea People:
”It's all about collaboration and communication on every project and every client.”
WWDC:
What do you think is the most crucial element of creating a good client relationship?
The Idea People:
”Beyond trust and open access, we believe and practice that building a successful client relationship involves immersing ourselves into their business from many angles. It's all about collaboration and communication.”
WWDC:
How do you manage demanding clients?
The Idea People:
”All clients demand your total attention. We are experts at working with all types of clients and we are especially attentive beyond their expectations. ”
WWDC:
If a client was trying to decide between a shortlist of web design companies, how would you recommend they go about selecting the right one for them?
The Idea People:
”Look beyond creative expression and technology. Today's business website has to be about generating new customers and business. Select the web design company that knows the most about business, customers, sales process, marketing and building relationships. Then you'll have that reflected in your website.”
WWDC:
Where do you see your company in 10 years time?
The Idea People:
”Same place as we have been the past 16 years...building relationships, solving client business challenges, introducing new business designs and marketing technology trends.”
WWDC:
Where do you see the web design industry in the future?
The Idea People:
”We believe that being "business smart" is where the action is for tomorrow's successful web company. It's past simple web design. Business clients want to grow their business. They expect, and demand, creative brilliance and technology wizardry. But you better know how to generate good marketing and grow a business!”
WWDC:
What computers do you have use in your offices, PCs or Macs?
The Idea People:
”Both PC and Mac”
WWDC:
How was your company name chosen?
The Idea People:
”In 1994 we were searching for a unique URL that would match what we wanted to do. "The Idea People" emerged and we snagged it!”
WWDC:
If you were to give your clients one tip on how to get the most from their website what would it be?
The Idea People:
”Keep it fresh. Engines love fresh and new content. New customer prospects arae searching for the latest and greatest news on the search. Deliver it. Everything else is 2nd place.”
The Idea People, the thirteenth story, Mindstorm Communications Group, Inc.



