6 October 2011
Necessity of content

Content is king but a king for white hat practitioners and a beggar for the black hat firms. White hat firms do keywords research competitor research and develop useful content for the website abiding SEO algorithms. Their content writers write unique content after making deep research in the subject. This type of keyword research will bring permanent traffic and ranking SERP for the website.

Necessity of content

The purpose of people visiting the websites will be to get good information for their search phrases. People rarely use a single word and whenever they could not get relevant websites for their phrase they will change the keyword to extract the information. Before starting to write content for a website, to analyze user behavior, will be more critical.

I have come across on website that has been submitted to irrelevant directories ( around 2,500 submissions) and yet the traffic was going down due the issues on the meta tags and content. Meta tags are given importance as they are linked to the content. Even the alt tag gives the visually impaired user what the image is about .Their readers can read that and content text links are also understood by them.

We can look into the examples of two website traffic related information. Let us say the first website with spammed content has got 2,990 page indexed in Google. This domain is one year old. Another website around 6 months old domain has steadily increasing traffic. The second site gives correct functionality and exact links point out the content, no tricks have been played. This website has only one external link pointing to face book. Even without any promotion the second site is having Alexa traffic of 13,77,473. The one year old website has only 9,26,316 of Alexa traffic. Bounce rate is more for the website with spammed content, 40% and in the other one it is only 20%.

Opine info solutions feels proud in creating websites with good content, text links with correct functionality. We have been able to create websites with low bounce rates making the internet marketing more easy and user friendly content, Code to content ratio is maintained to get the website optimized.