3 January 2011
The value of Blogs

Blogs or “Web Logs” as they were originally termed are simply a chronological list of comments or logs of events, thoughts, ideas, promotions, states of mind etc.

Sound familiar...? Kind of like a diary eh...?

So how can a diary be of any use to a business...? Well, let's take an example, a real world example of a client of ours that now has a blog.

The case study in question is a client that sells cars and parts online, through their shop and made heavy use of online promotions through a well known car sales website but desperately wanted to capitalise on the market available through Google.

I mention Google without discounting other search engines only because Google executes around 75% of all search engine queries worldwide. When was the last time you heard someone say “Oh, just Bing it”...?

So, with that in mind we did some research and discovered that quite a large number of people were searching for this client's products but finding his competitors. This had to change of-course.

We created a Facebook page, a customised blog on the client's website and linked the two. Within a short time they were making money from this as prospective customers found them much more easily.

Now, the client is spending almost 1,000 Euros a month less on online publicity and their online revenue has increased.

Blogging = Money