29 December 2011
Simple, effective & measurable search engine marketing tips to improve your landing pages, bounce rate, visitor loyalty & conversion rates. Signature Image Consultants invite established business' to talk to us about online marketing projects. Here are some simple, effective & measurable search engine marketing tips to turn your website into a goal machine!

What is bounce rate?
In simple terms bounce rate is the percentage of visitors who click onto to your website and quickly click away without clicking through to other pages on your site. If you're running a pay-per-click or email marketing campaign, then bounce rate tells you, how much traffic your not converting.

How do I design the perfect landing page?
This is your selling page, so we will design a variety of landing pages promoting a specific offer. You may wish to consider some of the following points when designing the landing page: www.seldomstatic.com Read article ... (link opens in new window)

How can I make my website sticky?
Website stickiness is the amount of time spent at a site measured in terms of page views, number of visits and time spent per visit. To improve website stickiness express the same views as your audience and write content, articles or blog posts that say Read Me, Share It or Bookmark It. Good seo copy writing doesn't have to be laboured, but should include some important keyword phrases visitors are likely to be searching for and update content on a fairly regular basis to keep visitors coming back.

Does website design and content affect search engine rankings?
Yes it does. We design clean, simple W3C standards compliant CSS websites that are easier for search engines to crawl, load quickly and make large complex websites easy to maintain. Read more ...

What is pay-per-click marketing?
Paid for advertising used on advertising networks and search engines. The budget for pay-per-click is down to the client and should be what they can easily afford. We would then tailor the cost per click to use up their daily budget with the minimum cost to get the greatest number of people visiting for their daily budget. Read more ...

How cost effective is email marketing?
Email marketing is still a very successful channel for improving customer loyalty. The biggest headache when coding HTML email making it compatible with webmail accounts like AOL, Yahoo!, Hotmail, Google Mail, SmarterMail, Squirrel Mail and desktop programs like Thunderbird and Outlook. We keep it simple; optimize images, simple text, no CSS, no JavaScript, so it looks good, does the job and works across platforms. Read more ...

How can I track my websites performance?
We will run a baseline report of the current positions on the search engines. Analyzing site metrics on a monthly basis to improve landing pages, bounce rate, goal conversion and track rates for email click-through.

Search engine marketing is a continuous process and occasionally we'll see dips and peaks in your position. This is perfectly natural. Over time we'll achieve more consistent results as the search engines and your visitors become more familiar with your website. Talk to us about your search engine marketing project