14 December 2011
Start-up businesses rely on income from a website that remains unseen for years after it's launch. Website designers are not SEO experts, expecting designers to be responsible for promotion and design is not realistic, or is it?

Start up businesses often dream of accumulating clients and cash flow via a new website. This simply is a rare reality. After the initial website design process, most website designers do not engage in what is known as SEO (Search Engine Optimisation) tasks which are vital to start the flow of visitors to a web site. The lack of custom can leave them with an exciting new website that only their friend and family get to view. What causes this misleading frame of mind inevitably leading to disappointment?

“Build it and they will come” is a common saying which may work with a shop or a restaurant, but it almost certainly doesn’t work with the online world. A website almost always needs to be pushed out there to get any kind of recognition. Hope seems lost of ever making a living from soul trading or gaining financial security via online sales.

SEO can involve a vast range of tasks that literally take hours to complete and can be exceptionally repetitive. Making them boring and seemingly impossible to become motivated for, but hiring an expert can cost hundreds, if not thousands of pounds and results are not always guaranteed, so what can be done?

Many start-up businesses across the UK have suffered with little or no income from their website, even though they have paid money with the hope of making some. Then along came combined Website Design and Website Management services such as those provided by Yazs Website Management and a handful of others. Yazs is particularly different as they offer a fully customised website using their own in house CMS (Content Management System), which is designed with SEO in mind called YMS. The YMS is packed with features such as forums, online shop, FAQ’s and so much more it is difficult to mention them all. There are no set up fees and prices start from as little as £19.99 a month, giving a rare, but optimistic path for small and start-up businesses to compete in their market.

Website management and marketing services are usually ongoing and provide the best results for businesses because both important factors are combined in one service to produce the single result most website owners need which is visitors, but not just any kind of visitor. That’s right, the well gets even deeper. There is little to no point of a visitor finding you via Google or Bing when they search something completely unrelated to what the business is selling. This is targeted visitors!

Targeted visitors are ideal as they find a business by searching key phrases using a search engine like Google. For example a website designer in Kent, may want to be found by an Internet user searching “Website Design Kent” , visitors searching this and finding the company’s website is fair more likely to make a purchase or require a service than a random visitor.

All these factors have been seen by website management experts, making them ideal to use them as a means of starting up a business using the internet as a main source of explosure.