20 October 2011
Things to consider when thinking of promoting your website through Social Media...

Recently I've been working with more and more clients who want to interact with social media websites such as Facebook. Most, when they approach me know social media websites such as Facebook are important but don't quite know how to harness it to their best advantage.

Now I could write reams extolling the virtues of social media websites but wrote this article earlier this morning that says it all (I hope):

Facebook Page Vs Group

Let's face it, unless you spend most of the day connected to the Internet then defining the difference between a Facebook group and Facebook page or profile isn't that easy.

That's why we decided to offer this little quick and easy guide to distinguish the difference but also to help you understand which is best for you and your cause or business.

Further down you'll find a brief list of each type of the most popular ways of using Facebook and a quick explanation of each.

Leading on from this details of Facebook pages and why we feel they are the most important tools for you and your business and how they might help you...

Profile - Your personal profile

Group - Usually reserved for a cause, group of people or organisation

Page - Can be used by a business, group, cause or any type of organisation

Why use a Facebook page?

In short, if you run any type of business or want to promote your business or services through the social media then having a Facebook page is by far the best way of doing this.

Facebook pages are indexed by Google, allow you to keep fans updated, push special offers and promotions, link through to Twitter, your website, from your website back through to the page and engage people in a way that keeps them informed without the cost of designing a blog or specialised area of your website.

By far the most important of these is the fact that Google indexes the content. Add to this the Fangate facility and you immediately have a method of capturing a new base of potential buyers.

What's a FanGate?

When a user lands on a Facebook page they are normally presented with the wall. However, this can be customised. Take for example our own Facebook page: Website Design Tenerife or MX5 City (both running FanGates) where we recently launched a fangate system for them so that ONLY facebook fand could receive a special discount code when buying parts.

More and more Facebook users are doing this as a way of not only engaging with their prospects but be ensuring that ONLY these fans receive special discounts, offers and updates.

So, what's stopping your business growing...? Get in touch now...!