2 August 2010
Microsoft Puts Legal Motions to Stop Click Laundering

To combat with click fraud, Microsoft puts legal motions into place to stop “click laundering”. According to Microsoft by dint of this device the most recent scheme could have cheat advertisers by taking hundred and thousand dollars from them.

The Plaintiff, Microsoft, “… seeks injunctive relief and damages to remedy Defendants’ fraudulent conduct in perpetrating a sophisticated click-laundering fraud scheme on the online advertising network operated by Microsoft and to protect the integrity of Microsoft’s advertising network against the fraudulent actions of Defendants.”

The fraud list includes RedOrbit and several John Does. But Eric Roll, president of RedOrbit Inc, refutes this accusation saying “I did not engage in click fraud. That’s absurd. It’s professional suicide.” The demand was made to SeattlePi.com.

Microsoft defines click laundering as “… grouping otherwise innocent individuals to websites where they can be tricked into triggering clicks on advertisements, and using scripts or other methods to alter the information sent, for example, to adCenter.”

Microsoft said they found “dramatic and irregular growth in click traffic” in both the cases of Microsoft v. Eric Ralls” and “Microsoft v. John Does” on two sites within its adCentre network.