20 October 2011
Being able to communicate with clients at the end of their buying cycle is critical...

Being able to interact with your customers is fundamental if you want to make a sale, this much we know and you already know also...

If a customer walks into your shop it's so much easier to help them find what they want because they walked in with the intention of looking at and probably buying something.

So, how do we do this on the web...? Well, in much the same way...

With the right support chat facility in place, configured correctly, to be unobtrusive but at the same time informing you of what a prospective customer is doing, what they are looking at, what they might be likely to buy or ask questions about, you are then in a much better position to help that person should they ask a question.

Make your website, your shop front, truly interactive and have a live chat system installed and you can see for yourself just how effective a sales tool this can be.

We run chat systems on a few of our customers websites, in particular a car spares website where users often come along with questions and click the live chat icon so they can get a quick answer to a question.

Let's face it, these guys are probably at the end of their buying cycle and if they can chat with someone then it can make the difference between a sale and a prospective customer walking away.

User Tracking

Being able to know which page a user is actually looking at while they chat is fantastic. We can help guide them to the right product category or discuss the product they have open in front of them right there at that time.

Push URL

One of the key features of using a live chat system is the ability to push a URL to the user. Take for example a user is looking for a headlamp for their car but doesn't quite know where to look, or you have a services based website with varying products that may suit their needs.

With a couple of mouse clicks you can push a URL to the user and have them looking at the exact product that fits their needs. It's kind of like walking a customer through a store to the section that they need.

With this kind of interaction your conversion rate goes up, no doubt about it and we have a number of customers happily paying for this service as they can see it raises their bottom line.