19 October 2008
Contributing factors why your website maybe invisable!

There is so much that can be covered under this topic. As a web master of course I will claim that design and or cosmetics of a site or any marketing venue to be one of the most critical elements. As I'm sure you have experienced, it is easy to visually determine a home grown site from a professionally designed site. But there is more to rankings than just the beauty in the eyes of all your beholders.

Listed below are just a few of the main areas that can provide success or hinder success of a website or marketing venue --> listed in order of importance.

10 of the most important factors.

1- Keyword use in the title tag, 2- Anchor text of inbound link, 3- Global link popularity of site, 4-Age of site, 5- Link popularity within the site's internal link structure, 6- Topical relevance of inbound links to site, 7- Link popularity of site in topical community, 8- Keyword use in the body text, 9- Global link popularity,
10- Topical relationship of linking pages.

Big factors that have negative effects from the search engines, spiders, or bots include the ability to effectively crawl a site.

1- Server often is not accessible, 2- Content duplication or similar of existing content on the index, 3- External links to low-quality site/spam cities. 4- Duplicate title-meta tags on many pages, 5- Overuse of targeted keywords (stuffing-spamming), 5- Link schemes or selling links, 6- Very slow server responses, 7- Inbound links from spam cities, 8- Low levels of visitors to the site.

Page Rank is not the only critical measure that Google uses to rank search results. It is a known fact that Google uses more than 200-- signals to calculate the rank of each page. This information is the foundation to internet marketing and or advertising over WWW. There are a lot more considerations and research that will be needed to formulate a good website and marketing over the internet. It is literally a full time job within itself. Be sure you have the time and the capital to allocate to such a venture, else you'll be wasting your time, money and virtually be invisible on the World Wide Web!

Best CS911