3 September 2010
Quick ways to improve your site ranking.

When it comes to SEO there are 2 main elements that need to be considered:

1) How you present your website in terms of structure, content and code ensuring that effective keywords are incorporated correctly and;

2) How popular your website is with others, meaning how many websites outside of yours link back in to your website. Google sees this as a popularity contest and rates you according to the number of links you have coming in. Getting people to link to your site can be a bit of work and the more links you get that are relevant to your site content the better. This doesn’t mean that links from non-relevant sites are not important, they are but if the links coming in come from a site with content similar to yours this is even better.

For getting links into your website - perhaps you have a Facebook account and can ask all of your contacts if they have websites and if they do would they like to link to yours? You can exchange links with them, set up a links page in your site. 50 links into your site can make all of the difference. You can always do it the old fashioned way of course and ask friends and colleagues. People generally seem to be quite savvy these days in terms of the value of link exchange

Simple content changes that will make a difference:

1.Make sure that the content text in your home page says who you are and what you do. This should be fairly natural but also remember to include your location too. People will be searching for your product or service potentially in their local area.

2.Add descriptions to your images that relate to your product or service.

3.Complete the page title with relevant information rather than just “home page” (usually a maximum of 60-80 characters). This is the title that shows in Google search results.

4.Complete the page description (usually a maximum of 250 characters). This is the description that shows in Google search results.

5.Keep the sizes of images as small as you can to ensure speedy page loading, search engines are starting to penalise slow loading pages.

Naturally there is much more to search engine optimisation but doing these things can make a huge difference.