Development Case Study - Let's Hitch a Ride

16 October 2007
This is a case study on the work Debut Digital preformed to build the Website www.letshitcharideonsantassleigh.com for Bait and Tackle Records in Nashville, TN.

In September 2006, Debut Digital was approached by Bait and Tackle Records (located in Nashville, TN) to build a web site for a new Christmas song that Bait and Tackle Records had recorded. They informed us that they had all the graphics for the site, and sent us a mock up of the site they wanted built. With agreements made, we started to work diligently on the site.
For the site, they needed the ability to sell the song through their PayPal account. By using PayPal's Website Payment Standard solution, we were able to implement a "PayPal Buy Now" button that linked visitors to a PayPal site in which they could purchase the CD and send all order information directly to Bait and Tackle Records. The PayPal pages were customizable so that graphics could be added that matched the main website.
The song was also available to download at sites like iTunes. We easily implemented graphic links to the song's download page on these sites as they were made available to us.
By mid-October 2006, the site was up and running with a brief sample of the song
available for visitors to listen to. In addition, a comprehensive search engine
optimization was completed to give the site the best possible rankings in search
engines such as Google, Yahoo, and MSN. Within a month and a half period, the site
achieved top ten rankings under several keywords on those search engines.
As of July 2007, the Santa's Sleigh website has received a total of 325 unique
visitors, 717 page loads, and 44 return visitors.
Lastly, Bait and Tackle Records needed Debut Digital to setup the hosting and
domain name for the website. The site is hosted from a Windows Server running IIS
6.0 that provides a total of 2,000 GB of bandwidth and 200 GB of storage space.