26 January 2012
QR codes don't have to look boring. QR codes are the quickest way for brands to make the transition between paper and integrate into customers social media.

Everyone seems to be talking about QR codes. They seem to be popping up everywhere, on media adverts, in newspapers and magazines, so what are they and what can they do for your business?

Lets start off by showing you a few stats and figures

56% of QR codes appear on product packaging

QR code uptake has increased 4589% from early 2010 to early 2011

The majority of users expect to receive a voucher or deal from scanning a QR code

11 out of 50 Fortune companies are incorporating QR codes into their marketing strategy

68% of QR codes are scanned via an Iphone

Response rate increases by 2.4% with a custom QR code over a standard one



What can you use a QR code for?

Your contact details
Company website

Facebook/twitter page
LinkedIn Profile
Events

Promotions

Discounts/Vouchers

Youtube Videos

Maps

Advertising mobile apps


By using a QR code, you are giving your customers the opportunity to quickly and easily view and store your details.

This is why QR codes are commonly used on product packaging, promotional items, leaflets, flyers etc., they eliminate the hassle of hunting for a pen and a piece of paper to write down the details, most people have their phones to hand.

QR codes are the quickest way for brands to make the transition between paper and the web.