24 August 2011
Getting the basics right in Search Engine Optimisation is a must, all too often we want to run before we can walk when it comes to getting to the top of Google.

We all would love to be top of Google for all the major search terms and transform our business overnight, but even though there are SEO companies that will promise the earth, it pays to get the basics right in the first place. So what are these five basics to get right for Google?

Five Basics SEO tips for your website

Title & Description META Tags

Makes sure they include your keyphrases and are also easy to read. Balance your keywords right without talking rubbish, because these are what will show up on the Google search results.

H1, H2, H3 etc tags

Your head tags are very important. Do not over use the same one on the same page, instead in order of importance, make sure you make your headings keyword rich, but readable of course!

Descriptive links & pages

It is not always easy to do, but try to get your links to be relevant to your keywords. It is a skill in its self doing that, but also a good descriptive /whateverthepageis.html can go a long way to helping whatever the page is you are using for certain keyphrases.

Get your keyphrases in early and use bold to highlight them

Using bold to highlight certain keyphrases is the next thing down from your heading, so it pays to be sensible with your bold text and when you use bold keep it over those all important keyphrases.

Content is King!!!

Never forget that good original content is what it is all about. Often this simple rule is forgotten as people try to find short cuts. But write interesting, original content on your website, use a blog to add new content and you cannot go far wrong. After all, the content on your website is what those people who find you will be reading, and you need to keep peoples interest when they get to the website. Content will also open up new searches that you might not have expected.

More Tips On Google SEO

Although this is just a short list of some important basic rules, there are many things that go towards where you find your business on Google. We have lots of advice for people wanting to know more about SEO on our blog - business website design blog www.easybizsites.com/weblog (we are happy to let you comment and promote your business, but do make sure you make your comments relevant to the topics), have a read, and if you like what you see, share it with your friends.