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WWDC: What's your name and position in the company?
Web Equip Ltd: ”Paul Clarke, MD”

WWDC: Describe your company in 5 words.
Web Equip Ltd: ”Friendly, Genuine, Cool but Professional”

WWDC: What's your business philosophy?
Web Equip Ltd: ”We hear so many horror stories from customers about rip-offs and contracts that we try to make it as plain as possible that our sole aim is to provide value for money without any contracts.”

WWDC: Describe your office environment.
Web Equip Ltd: ”We have music playing in the office, usually we stream a radio station, and what's played depends on who's in. If it's just me it will be Planet Rock! If everybody is in it will be BBC 6 Music usually. It's a relaxed atmosphere in a purpose built business centre, we don't have any hard and fast rules (except NO RAP!)”

WWDC: Describe how your team interact and work together.
Web Equip Ltd: ”Well apart from talking to each other, we use DropBox to share files online and ZOHO mail for our mail host. This means it doesn't matter where we are we can see the same things as we see when we're in the office.”

WWDC: What makes you different from other web design companies?
Web Equip Ltd: ”I'm not sure we are THAT different to be honest. We probably do the same things as the other established companies in Sheffield. We may be a little less expensive, and we definitely provide a personal one-to-one system, and of course we do everything ourselves here from hosting to email marketing. I'm not sure if that makes us different.”

WWDC: How do you get the majority of your business?
Web Equip Ltd: ”These days it's 50/50 word of mouth and Google. It used to be nearly all word of mouth but since we did a bit of work on our own rankings we're now seeing a lot more new work come through the search engines.”

WWDC: Describe how you manage projects from the initial client contact to completion and handover.
Web Equip Ltd: ”I deal with every customer myself from the start. Liam may be doing the design and Laura may be doing the development, but I do the quality control and manage the customer interaction myself, whether I'm working on the project or not.”

WWDC: What do you think is the most crucial element of creating a good client relationship?
Web Equip Ltd: ”Trust. There's no doubt in my mind about that. They have to trust us that we are not here to squeeze as much out of them as we can, and that we can do what we say we're going to do.”

WWDC: How do you manage demanding clients?
Web Equip Ltd: ”Everybody is different aren't they. Some just use up more of our time than others, it's swings and roundabouts, so we don't mind, and we try to be as accommodating as we can.”

WWDC: If a client was trying to decide between a shortlist of web design companies, how would you recommend they go about selecting the right one for them?
Web Equip Ltd: ”Although that sounds like a straightforward question, it's actually a very good one, because 9 times out of 10 the client wont know a pixel from a hosting platform. So asking them to make sure they are comparing apples with apples is good advice but not always possible. We wrote an article about how to go about this and one of the recommendations was to phone them all first, and see what that experience was like. Some wont answer, some give you automated options, some talk gobbledegook.. Anyway, best see the article really :)”

WWDC: Where do you see your company in 10 years time?
Web Equip Ltd: ”Pretty much as it is today really, perhaps slightly larger in terms of staff but not much. I don't want us to become an unweildy faceless corporate.”

WWDC: Where do you see the web design industry in the future?
Web Equip Ltd: ”I think in the future it will be all about design. Developers will work for technology companies providing plug-ins and custom widgets for some framework or other, and the designers will just slot them in using easy peasy tools.”

WWDC: What computers do you have use in your offices, PCs or Macs?
Web Equip Ltd: ”Both PC and Mac”

WWDC: How was your company name chosen?
Web Equip Ltd: ”I wanted something with "web" in it, and something short. I'm not particularly happy with the result to be honest. ”

WWDC: If you were to give your clients one tip on how to get the most from their website what would it be?
Web Equip Ltd: ”Get blogging!!”