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WWDC: What's your name and position in the company?
Snap Frost: ”Alex Bargate - Creative Director”

WWDC: Describe your company in 5 words.
Snap Frost: ”Efficient, Professional, Friendly, Knowledgeable, Flexible”

WWDC: What's your business philosophy?
Snap Frost: ”We're aiming to provide professional business websites with a focus on quality, fairly priced and produced to exact client specifications.”

WWDC: Describe your office environment.
Snap Frost: ”It's a fairly relaxed and fun atmosphere, I think we work well together and arguments are pretty few and far between.”

WWDC: Describe how your team interact and work together.
Snap Frost: ”Normally there will be one project manager assigned to any given project, to ensure the client receives a consistent experience from someone who knows very well what they're after all the way through to the end. This manager would then direct the two 'halves' of the team - design and coding - to produce an efficient overall project.”

WWDC: What makes you different from other web design companies?
Snap Frost: ”We aim to make things as simple and easy for our clients as possible. All too many web design companies seem to be out to confuse their customers - they bombard them with endless technical language in the hope that this alone will make them sound professional, then really fail to live up to expectation. We want to ”

WWDC: How do you get the majority of your business?
Snap Frost: ”Well we're a fairly new company so that's still a tough one to answer, but so far we're definitely seeing a lot of potential in word of mouth and referrals. All the more reason to make sure all our customers are 100% happy with our websites!”

WWDC: Describe how you manage projects from the initial client contact to completion and handover.
Snap Frost: ”Its a fairly open ended system really, at its core there's nothing out of the ordinary, but the emphasis is always on including the client in what we're doing and allowing them freedom and flexibility to steer the course of the project.”

WWDC: What do you think is the most crucial element of creating a good client relationship?
Snap Frost: ”Without a doubt, communication and flexibility. Which is why our design process aims to include the client as much as possible at every stage. They have the ability to check up on our work whenever is convenient for them, and can provide feedback quickly and easily. This allows us to avoid wasteful mistakes and stay on track, (hopefully!) helping the client to feel involved in the development of what is, after all, their website.”

WWDC: How do you manage demanding clients?
Snap Frost: ”We feel that the client, being the one who is going to have to live with the website, should get exactly what they're paying for without having to compromise unfairly. Of course we will always offer our professional opinion on what we believe to be the best course of action through any given issue, but in the end we are here to provide something that the client is happy with. We're always up for a challenge, so we're happy to take on even the greatest of demands!”

WWDC: If a client was trying to decide between a shortlist of web design companies, how would you recommend they go about selecting the right one for them?
Snap Frost: ”I would recommend they use us of course! No, in reality I would say trust good old gut instinct. Building a website is a very creative process, so it's extremely important that the client is happy with the people they're working with. They should have a look through the portfolios and see which one seems to have a style that suits them. Don't just go for the company that's crammed loads of marketing and technical jargon onto their site.”

WWDC: Where do you see your company in 10 years time?
Snap Frost: ”Well as I'm sure anyone in business would say - I hope we will be enjoying great success! But it is still very early days for us, anything could happen, so we'll have to wait and see.”

WWDC: Where do you see the web design industry in the future?
Snap Frost: ”Who knows? The internet is such a massive place, with so many talented people pushing it in different directions. I think diversity will continue to be an overriding theme.”

WWDC: What computers do you have use in your offices, PCs or Macs?
Snap Frost: ”PC”

WWDC: How was your company name chosen?
Snap Frost: ”It was a fairly random suggestion that was just thrown out there amongst a whole host of others. In the end it was the randomness that attracted us to it, it almost makes it more memorable. That and the connotations of speed and efficiency in the 'snappy' bit.”

WWDC: If you were to give your clients one tip on how to get the most from their website what would it be?
Snap Frost: ”When dealing with your web designer, don't be afraid to demand exactly what it is you want. If your website is really going to work for you it shouldn't be the result of endless compromise. That said, take into account the designer's advice too - some things just won't translate that well into a website, and if they're any good, the designer should be in a position to tell you what those are.”