Mooshmedia Marketing Ltd

Q: What's your name and position in the company?
A: Darren Higgs, Managing Director

Q: Describe your company in 5 words.
A: Dynamic, Creative, Fresh, Friendly, and Established

Q: What's your business philosophy?
A: I genuinely believe that anyone with enough passion and determination, can make a business idea work for them. The risks are less than the rewards!

Q: Describe your office environment.
A: A quiet, family orientated hub where ideas are banded about as freely as the cups of tea!

Q: Describe how your team interact and work together.
A: All our employees work in an open environment to encourage continuous interaction of ideas and problem solving.

Q: What makes you different from other web design companies?
A: With a solid grounding in fine-arts and the print industry along with a range of online marketing skillsets, we look to apply all our skillsets into each project, making sure that every website we build can maximise it's leverage on every platform possible.

Q: How do you get the majority of your business?
A: Word of mouth is where it all started and where it all continues. 12 years ago I started a local advertising magazine. I delivered all 2,500 copies by hand every month regardless of the conditions. It was a series of "word-of-mouth" projects from that publication which saw us rubbing shoulders with some pretty big organizations in and around London

Q: Describe how you manage projects from the initial client contact to completion and handover.
A: It is paramount that we understand the business and the individuals behind the business. Once we have a good idea of who we are working for and what they are aiming to achieve, we then set down as a team and thrash out some ideas. Once the client is happy with the direction we are going, we then start to develop the project.

Q: What do you think is the most crucial element of creating a good client relationship?
A: Communication, communication, communication.

Q: How do you manage demanding clients?
A: By always taking responsibility for the difficult nature of the project. In most cases a demanding client is a less-informed client. As long as all channels of communication are open and responsive, I don't think a demanding client should be a problem client,

Q: If a client was trying to decide between a shortlist of web design companies, how would you recommend they go about selecting the right one for them?
A: Number one is to make sure their own website looks on par with the work in their portfolio. The telling signs of a talented web design company should manifest themselves in their portfolio. All too often portfolios are filled with template websites and the designers site looks to be of a different standard. Then call some of their portfolio clients up and ask them how they found working with the company.

Q: Where do you see your company in 10 years time?
A: Continuing to grow and push the boundaries of technology, design and marketing.

Q: Where do you see the web design industry in the future?
A: I think we will start to see less of the "template" based webdesign companies as clients demand more bespoke services to see them stand out from the crowd. As web designers we will all have to adapt to becoming more internet marketing savvy as websites do more than showcase our brands and products.

Q: What computers do you have use in your offices, PCs or Macs?
A: Mac

Q: How was your company name chosen?
A: Moosh is a word which is commonly used in the southern regions of Africa to describe something that is of excellent quality, value or unforgettable experience. It is the aim of Mooshmedia to provide services which reflect these very qualities.

Q: If you were to give your clients one tip on how to get the most from their website what would it be?
A: Nurture it as much as you do your profit margins. Your website could appear to be a complete waste of resources sometimes, but a well developed website should be a joy to shout about.