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WWDC: What's your name and position in the company?
Matrix23: ”My name is Rob and I own Matrix23”

WWDC: Describe your company in 5 words.
Matrix23: ”Friendly, honest, fair, professional, efficient”

WWDC: What's your business philosophy?
Matrix23: ”Although I work with modern technology I still believe in good old fashioned values such as treating people with respect, doing an honest job, taking pride in my work and providing my clients with an end product they that really works for them.”

WWDC: Describe your office environment.
Matrix23: ”I work from home which is great because I can keep my carbon footprint to a minimum and work as many hours as I need to.”

WWDC: Describe how your team interact and work together.
Matrix23: ”I work mainly on my own although I occasionally bounce ideas off friends and fellow developers by meeting up for a coffee and a chat.”

WWDC: What makes you different from other web design companies?
Matrix23: ”I don't know how other people work but it always amazes me when people don't do what they say they are going to do, when they don't bother to reply to emails and when they think they can get away with really sloppy work. I like to think I communicate effectively with people so they know exactly what to expect, and then deliver what I promise.”

WWDC: How do you get the majority of your business?
Matrix23: ”Word of mouth and search engines mainly. I advertised once back in 2006 but since then work has always come in whenever I need it.”

WWDC: Describe how you manage projects from the initial client contact to completion and handover.
Matrix23: ”A quotation and schedule is sent to the client and each site is built on a test domain first.”

WWDC: What do you think is the most crucial element of creating a good client relationship?
Matrix23: ”If I had to pick one it would be trust. Honesty, respect and the ability to listen are also crucial.”

WWDC: How do you manage demanding clients?
Matrix23: ”I meditate and practice mindfulness :-)”

WWDC: If a client was trying to decide between a shortlist of web design companies, how would you recommend they go about selecting the right one for them?
Matrix23: ”Draw up a list of all the pros and cons of each company, decide which looks best on paper, then put the paperwork aside, meditate on it and see which one feels right. If the one that feels right is different from the one that looks best on paper, have meetings with both of them and see which one seems best afterwards. If in doubt trust your gut feeling.”

WWDC: Where do you see your company in 10 years time?
Matrix23: ”I don't think that far ahead. I prefer to live in the present moment. If I think too much about the future I will be less effective now.”

WWDC: Where do you see the web design industry in the future?
Matrix23: ”I think websites need to be simpler. People can't cope with information overload so I think simplicity will be the watchword for the future. As more and more people use mobile devices maybe we'll see each website having two versions: the summary and the full version, where the summary shows you at a glance what that site has to offer.”

WWDC: What computers do you have use in your offices, PCs or Macs?
Matrix23: ”PC”

WWDC: How was your company name chosen?
Matrix23: ”The word Matrix reminds me that life is not always what it seems to it reminds me not to take life (or myself) too seriously. 23 is my favourite number. It has interesting properties.”

WWDC: If you were to give your clients one tip on how to get the most from their website what would it be?
Matrix23: ”Well that's easy - contact me, obviously :-)”