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WWDC: What's your name and position in the company?
AFX Design: ”Anthony Luxton, Managing Director”

WWDC: Describe your company in 5 words.
AFX Design: ”Creating technically-challenging professional websites”

WWDC: What's your business philosophy?
AFX Design: ”To help our clients realise the full potential of their websites through creative design, technically-complex but not cumbersome websites, and on-going maintenance including website optimisation.”

WWDC: Describe your office environment.
AFX Design: ”Our open planned office provides a relaxing work environment and encourages great communication.”

WWDC: Describe how your team interact and work together.
AFX Design: ”Each team member is integral to our projects. We brainstorm/review each iteration of all our client's work.”

WWDC: What makes you different from other web design companies?
AFX Design: ”There are many good web design companies, and we are proud to be one of them. We build and maintain successful websites - only real web design companies do this.”

WWDC: How do you get the majority of your business?
AFX Design: ”We get the majority of our business through referral.”

WWDC: Describe how you manage projects from the initial client contact to completion and handover.
AFX Design: ”Close communication, using defined processes and milestones.”

WWDC: What do you think is the most crucial element of creating a good client relationship?
AFX Design: ”Honest communication both ways. If we agree on everything then there is a problem!”

WWDC: How do you manage demanding clients?
AFX Design: ”Through experience we have realised that for every demanding client there are clients who do not require as much maintenance. This creates a natural balance allowing us to provide that extra time and patience that some clients might require.”

WWDC: If a client was trying to decide between a shortlist of web design companies, how would you recommend they go about selecting the right one for them?
AFX Design: ”A good web design company is not cheap, and they will not provide a quote without asking questions. Finally, they will be able to give real world examples of how they have helped businesses such as yours.”

WWDC: Where do you see your company in 10 years time?
AFX Design: ”Our client base will have grown whilst still providing a service to our current clients. All of our websites will have had a major update every two years minimum. Through further feedback and experience we will have an even better company.”

WWDC: Where do you see the web design industry in the future?
AFX Design: ”As the internet and computer power has progressed so quickly, the general experience of using the technology is still catching up. In ten years time, people will be more discerning over quality websites and far more trusting of information provided by the internet. This trend will force businesses to consider if their online presence really reflects their business.”

WWDC: What computers do you have use in your offices, PCs or Macs?
AFX Design: ”Mac”

WWDC: How was your company name chosen?
AFX Design: ”AFX design was started as a hobby under the name amateurFX. It soon became apparent that we were far from amateur as our websites gathered great feedback. We like our history but do not want to mislead our clients, so we dropped the 'amateur.'”

WWDC: If you were to give your clients one tip on how to get the most from their website what would it be?
AFX Design: ”Show that you are an expert in your field by producing original and valuable content.”