29 May 2009
A new wave applications introduce content manged print artwork to companies.

There are traditional business models within the marketing industry.

They tend to be that seperate pieces of marketing are produced by seperate agencies that specialise in their own sphere. This approach can lead to repetition and to increased marketing costs.

There is a new wave of application such as www.flexi-page.com that allow the user to work on documents based on templates online. Data can be entered once into an online form and is then output to requested formats.

It is easier to describe in context how this can be useful. Imagine a property company. and how they market their proerties. They might currently have a website listing properties and they might also produce offline property schedules.

Common practice is for the property schedules to be outsoreced and supplied by a design of printing house. Flexi-page.com offers the ability for the agent to enter the property details once via an online form, that 1 set of data can then be output to weblisting, formatted PDF schedule, advert or property list. The practice of entering data once and having multiple output formats is offering savings to several business sectors already.

You may be familiar with content managed systems for websites however Flexi-page offers a new dimension to effeciency for marketing on and offline.