22 November 2009
Use your analytics to full potential...

Your website analytics should provide the following information: data/traffic tracking, collection of the data, measurement of the data, reporting on the data, analysis of your internet data to enable you to effectively optimise your websites and internet marketing objectives.

Some of the most critical data that you should analyse with your chosen website statistics package are:

How many people visit your website per month, week, day & hour
What pages have these people viewed in order of popularity
How did people find your website, search engine, a referring site or a direct request using your domain name
What keywords / key-phrases did these people use to find your website
What length if time did each of your visitors spend on your website
What page acted as the entrance for these [people and what page did they exit on
You can extract a lot of technical data, what operating system are they using, what web browser are they using, what screen resolution are your visitors using

You can easily see the value that this type of data will afford your business. You can start to use this data to structure your website in a more effective manner. You can create links to cross promote services and products, you can position offers and deals on popular exit pages to retain your visitors etc.

Your analytics are the most integral element of continued success on the internet. Get the correct package, regularly collate and analyse your data and act upon the information.