15 March 2010
The main objective of your web site should not be to save costs, but rather to create value.

We have come across businesses that see the internet as an easy and cheap way to communicate and get stuff out. If they’ve got it up on the Internet, then their job is done. In real business, your job is not done until people have read, understood and acted upon what you are providing.

Your website has to achieve your business objectives, satisfy your clients’ or customers requirements and be stimulating enough to ensure your prospective clients read your information.

Making that connection is the first step in a successful conversion process, the rate at which site visitors actually complete a sale. You know that traffic to your web site is essential, but conversion is the key to online success.

Acquiring traffic is an ongoing cost of doing business online, but paying to amass millions of visitors is pointless if you have a low conversion rate. Designing for high conversion, a one-time expense, determines the difference between making and losing money