Keys To A Great Website
13 January 2009
For the most part I’ve found that businesses either get the web or they don’t. In this article I will reveal a few simple rules, that if followed will allow you to successfully make a great website...
First of all I want to tell you that most of these guidelines are mostly common sense, which at times seems to be in a shortage on the web these days. For the most part I’ve found that businesses either get the web or they don’t. In this post I will reveal a few simple rules, that if followed will allow you to successfully make a great website.
Content Is King
By far the most important aspect of any great website is original, credible content.
Think of yourself as the editor of a magazine, don’t rush to publish something that is mediocre, but rather apply an extra bit of polish to your content to really make it shine.
Custom Tailored
One of the web’s biggest weaknesses and also strengths is the massive volumes of information. Customizing your content or better yet, your entire site to a targeted audience is your secret weapon against becoming lost on the web.
Think of the web as a vast ocean and your website as a boat. Now if a rescue team (your target audience) were looking for your boat in the middle of that ocean, could they? With custom tailored content that ocean becomes a lake and your likelihood of being found in a lake increases dramatically.
Front & Center
The front page (homepage) of your website should quickly tell the user four things:
1. What’s on your site: Don’t tell them on the homepage but rather tell them what you’re going to tell them. A very common, and easy to make mistake on a homepage is writing too much.
2. Where they can find what they are looking for
3. How to contact you: An email address, phone number, contact form etc.
4. Why they should explore further
Engage & Dominate
Interactivity with the user will make your site memorable through engagement. The web is an interactive medium where users are looking to be involved. If they don't find anything engaging within seconds they will quickly move on to the next site. So grab your visitors attention, stir their emotions, build their interest, and establish credibility and trust.
Don't Be THAT Guy
Here are a few of the things that every website should stay away from doing. If you are doing any of the following you have some work to do (give me a call;-).
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